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Darden University of Virginia (USA)
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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Does TripSense Make Sense?
Farris, Paul W.; Skurnik, Ian; Zimmerman, AlanCase DARDEN-M-0757-EMarketingThis case prompts students to determine how Progressive Insurance can best assess the customer interest, technical feasibility, economic viability, and actuarial justification of TripSense, its usage-based pricing program.Starting at €8.20
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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCase DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Starting at €8.20
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Starbucks Corp.: Clouds in Your Coffee
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1328-EService and Operations ManagementThis case depicts the history of Starbucks Corporation, from its inception, in 1971, through 2007. The case highlights the conflict between large-scale efficiency and standardization versus providing customers with the "Starbucks Experience." As its consistent growth shows, Starbucks has managed this conflict skillfully, but as the company continues to expand, balancing these objectives becomes more difficult and complex.Starting at €8.20
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The Toyota Production System: “The Scent of the Cornered Ferret”
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1333-EService and Operations ManagementThis case provides a history of Toyota and describes the famed Toyota Production System (TPS). It follows the company from its founding, in 1933, up to 2007. The case can be used to introduce TPS as well as to discuss the factors necessary to sustain a corporate strategy through long periods of international growth.Starting at €8.20
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Six Sigma: A Basic Overview
Landel, Robert D.; Zimmerman, AlanTechnical Note DARDEN-OM-1339-EService and Operations ManagementIn the nearly 30 years since it was introduced, Six Sigma has evolved to mean different things in different circumstances and in different organizations, so that now it is difficult to identify a single, universally accepted definition. The purpose of this note is to provide a basic overview of Six Sigma by explaining its underlying principles and most commonly utilized methods while providing a brief review of its history. Finally, this note pro...Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0316-EStrategyThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Starting at €5.74