Darden University of Virginia (USA)
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SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0775-EMarketingIn the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, dist...Starting at €5.74
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FedEx in the Chinese Express Delivery Market: Face-Off in the Forbidden City
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0156-EStrategyThis case is appropriate for strategy courses and courses that focus on competitive dynamics. It follows FedEx from when it was the only international express freight delivery company with direct flights into such key Chinese cities as Shanghai, Beijing, and Shenzhen and had a virtual monopoly over South China’s international express delivery market up to the competitive events that had taken some of the shine off FedEx operations in China. Leade...Starting at €8.20
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SVEDKA Vodka (A)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0774-EMarketingSuitable for both MBA- and undergraduate-level courses such as “Integrated Marketing Communications,” this case series traces a product from idea to established, successful brand. In this A case, a spirits industry executive perceives a gap between the under-$10 and the $25-and-up vodkas. Could a midpriced vodka capture some volume from each of those markets? Decisions on pricing, target, distribution, branding, and promotion are considered.Starting at €8.20
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Nvidia and the Great East–West Semiconductor Game
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0374-EStrategyThis case describes the competitive rivalry in the global semiconductor graphics processor unit (GPU) market in early 2020 and impact of both the COVID-19 crisis and the escalating US-China trade tensions on the actions of the key players. The case also focuses on the evolution of the global semiconductor manufacturing value chain, from the vertically integrated model of integrated device manufacturers (IDMs) to a disaggregated model of fabless t...Starting at €8.20