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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20
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Operational Finance (I). A model of analysis
Martínez Abascal, EduardoTechnical Note FN-470-EFinanceThis technical note provides a simple framework of financial analysis for non financiers. It covers a variety of tools like analysis of the business from a bird's-eye view, analysis of the income statement and balance sheet, statements of uses and sources of funds, operational ratios, etc. The reader is guided to understand the coherence between a company's business situation and its financial statements. The note has been used successfully in MB...Starting at €8.20
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Summary of Operational Finance
Martínez Abascal, EduardoTechnical Note FN-629-EFinance, Knowledge and Communication, StrategyThis document is a summary, on a single sheet, of the methodology for analyzing businesses using the profit and loss statement and the balance sheets.Starting at €8.20
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Summary of Investment Project Analysis
Martínez Abascal, EduardoTechnical Note FN-630-EFinanceSummary sheet (two sides) of the steps to follow for analyzing and deciding on investment projects (capital budgeting). Examples of investment projects: new product launch, investment in a new factory, etc. Steps 1. What am I investing in?: analysis of the business and of its future P&L and balance sheet. 2. How much can I expect to make? Calculation of cash flows (free cash flow and cash flow for the shareholder). Expected rate of return (IRR)....Starting at €8.20
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Passive Management of Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-503-EFinanceIn this technical note we give a general overview of passive management of fixed income portolios, that is, management designed to replicate the market average return rather than trying to beat it. In the first section we look at the main types of passive strategies. After that, we explain in detail how guaranteed funds are created and managed.Starting at €8.20
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Hedging Fixed Income Portfolios with Futures
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-499-EFinanceIn this note we shall see how a bond portfolio can be hedged using bond futures. We shall study the general principles of hedging, and then the specific steps involved in implementing a hedge. Lastly, we shall point out some hedging errors.Starting at €8.20
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Managing Credit Risk in Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-501-EFinanceStarting at €8.20
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Debt Markets
Guasch J.; Martínez Abascal, Eduardo; Simon, JanTechnical Note FN-490-EFinanceThis technical note presents an idea of what the debt market is. It describes the public debt issued by the central governments of each country, the non-governmental bonds, the supranational organisms, the debt issued by government agencies, the debt issued by companies with credit rating, asset securitization and the debt issued by companies without credit rating. Finally, the credit qualifications, or "ratings",of the debt in the long term ar...Starting at €8.20
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Money Markets
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-489-EFinanceStarting at €8.20
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Basic Statistics for Portfolio Management
Martínez Abascal, EduardoTechnical Note FN-270-EFinanceConcepts of risk and profitability in a financial asset and a securities portfolio. Calculation of fundamental statistical parameters: mean and standard deviation, on the basis of historical data or expectations. Covariant and correlation between two financial assets. Implications for the risk and profitability of a portfolio.Starting at €8.20