Darden University of Virginia (USA)
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Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0794-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (A)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0793-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from the client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level MTA connections make it a shoe-in. ...Starting at €8.20
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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Starting at €8.20
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From Feast to Famine: Stemming Health System Financial Losses in the COVID-19 Era
Feist, J. CoreyCase DARDEN-E-0458-EBusiness Ethics and Corporate Social ResponsibilityUniversity of Virginia (UVA) Health has seen strong financial health and sustained growth in recent years, and has just hired promising new leadership. But in early 2020, the COVID-19 crisis hit with little time to prepare and resulted in immediate and significant financial losses across the organization. Now, with looming losses, J. Corey Feist, CEO of the University Physicians Group (UPG) at the UVA Health System, must help develop a financial ...Starting at €8.20
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The Impact of COVID-19 on the Mental Health of Health Care Providers
Feist, J. CoreyCase DARDEN-E-0457-EBusiness Ethics and Corporate Social ResponsibilityIsabelle Davis, dean of the School of Nursing at Mountain View University, must develop a plan to support the mental health and well-being of the clinical workforce. She has spent the last three years working with the National Academy of Medicine on clinician well-being and burnout, and now the COVID-19 pandemic is adding a new stressor to the lives of clinicians, including doctors and nurses. Ensuring that clinicians would seek the support and c...Starting at €8.20
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High Health Care Premiums in Charlottesville: Who Is to Blame? And What Should Be Done?
Matherne, G. Paul; Goldberg, Rebecca; Feist, J. CoreyCase DARDEN-E-0439-EBusiness Ethics and Corporate Social ResponsibilityWhen Karl Quist, a resident of Charlottesville, Virginia, looks at the rate increases in his unsubsidized, individual-market Affordable Care Act (ACA) health care insurance premiums in November 2017, he realizes that they have nearly tripled from the year before and that he will have to spend over $35,000 during the year in premiums for coverage that will entitle him to a benefit only after he has spent another $14,400 in deductible payments. Ast...Starting at €8.20