Darden University of Virginia (USA)
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Changing Light Bulbs (D): Efficiency Vermont
Farris, Paul W.; Pullinger, JenniferCase DARDEN-M-0824-EMarketingThis is the fourth of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. A regional nonprofit focused on energy efficiency assesses the success of its CFL promotions and considers shifting its focus to increasingly efficient and cost-effective LEDs. The case raises the question of how returns on marketing ought to be assessed.Starting at €5.74
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Changing Light Bulbs (C): LEDs versus CFLs
Farris, Paul W.; Pullinger, JenniferCase DARDEN-M-0823-EMarketingThis is the third of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. At a time when CFL technology has either accelerated or plateaued, light-emitting diode (LED) technology makes manufacturing decisions more complicated. The case encourages students to assess CFL performance in the marketplace and recommend next steps.Starting at €5.74