Darden University of Virginia (USA)
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Netflix and Dave Chappelle (A)
Kaufmann; Lauren; Botha; Helet; Mead; JennyCase DARDEN-E-0499-EBusiness Ethics and Corporate Social ResponsibilityIn late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave Chappelle. In the special—the last of six that Chappelle was contracted to make for Netflix—his targets included the lesbian, gay, bisexual, transgender, queer/questioning, plus others (LGBTQ+) community, particularly the transgender and nonbinary segments of that population. Netflix co-CEOs Ted Sar...Starting at €8.20
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Netflix and Dave Chappelle (B)
Kaufmann; Lauren; Botha; Helet; Mead; JennyCase DARDEN-E-0501-EBusiness Ethics and Corporate Social ResponsibilityIn late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave Chappelle. In the special—the last of six that Chappelle was contracted to make for Netflix—his targets included the lesbian, gay, bisexual, transgender, queer/questioning, plus others (LGBTQ+) community, particularly the transgender and nonbinary segments of that population. Netflix co-CEOs Ted Sar...Starting at €5.74
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Intersectionality
Kaufmann; Lauren; Mead; JennyTechnical Note DARDEN-E-0500-EBusiness Ethics and Corporate Social ResponsibilityThis note gives an overview of intersectionality, which is a theory, originally from legal scholarship, that explains how multiple forms of social inequality interact to produce individuals' experiences of marginalization. Intersectionality gives us a language to understand the systemic practices and structural barriers that perpetuate social inequities. As a theoretical paradigm, intersectionality provides a framework for understanding how categ...Starting at €8.20
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Netflix and Dave Chappelle (A) and (B)- Teaching note
Kaufmann; Lauren; Botha; Helet; Mead; JennyTeaching Note DARDEN-E-0499TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0499Starting at €0.00
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Pitcher Perfect: Visualizing Interactive Beer Profiles
Palomba, AnthonyCase DARDEN-BC-0293This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push to incorporate technology to help drive decision-makingStarting at €8.20
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCase DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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From Heineken with Love: James Bond Product Promotion
Anik, Lalin; Miles, JohnnyCase DARDEN-M-0952-EMarketingThe producers of the newest James Bond film, Spectre, had a difficult sponsorship decision to make before filming of the movie began in one month. Up for consideration was a highly lucrative product promotion with Heineken, which offered both a sizable contribution to the film as well as a high-budget advertising campaign. The studio was looking for any way it could to reduce the cost of the film (which was nearing $250 million), but the producer...Starting at €8.20