Darden University of Virginia (USA)
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Orascom Telecom Holding (B): Building a European Telco Unit
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0235-EStrategyJust as promised, Wind was only an initial platform acquisition for the European expansion; however, this further expansion took some time. Naguib Sawiris was eyeing opportunities to invest in both fixed and mobile operators in a number of continental European countries,Starting at €5.74
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCase DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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From Heineken with Love: James Bond Product Promotion
Anik, Lalin; Miles, JohnnyCase DARDEN-M-0952-EMarketingThe producers of the newest James Bond film, Spectre, had a difficult sponsorship decision to make before filming of the movie began in one month. Up for consideration was a highly lucrative product promotion with Heineken, which offered both a sizable contribution to the film as well as a high-budget advertising campaign. The studio was looking for any way it could to reduce the cost of the film (which was nearing $250 million), but the producer...Starting at €8.20
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Roma Victor: Europe's First Serial Acquirer
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-BP-0551-ECorporate GovernanceBesides adopting the tactics and types of arms and armor effectively used by its adversities, the Romans also incorporated superior intangibles such as tactical knowledge of their enemies. This case is used in Darden's "Post-Merger Acquisition" course elective to draw parallels to M & A strategies used by corporations today.Starting at €8.20
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Strategic M&A Analysis
Bourgeois, L. J. III; Hoeber, HenningTechnical Note DARDEN-S-0224-EStrategyThis note deals with the issues of strategy, the first common source of acquisition failure. An appropriate master plan that links strategy and integration is a critical requirement for this interplay and ensures that the target will improve the acquirer’s overall competitive abilities.Starting at €8.20
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Orascom Telecom Holding (A): Wind and Weather
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0234-EStrategyNaguib Sawiris, CEO of Egyptian Orascom Telecom Holding (OTH), continuously scoured the globe for opportunities to expand his telecommunications empire. In 2005, Naguib looked across the Mediterranean Sea and announced his intention to acquire Italian telecom operator Wind Telecomunicazioni S.p.A. (Wind), one of Italy’s leading telecommunication providers in the largest leveraged buyout in European business history.Starting at €8.20
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Orascom Telecom Holding (C): The Ups and Downs of Going Global
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0236-EStrategyNaguib Sawiris was still eyeing several of the top mobile telephony markets in the world, but he was not the only one. Competition for attractive telecom assets was increasing, and Orascom Telecom Holding (OTH) needed to deal with several setbacks in its globalization efforts.Starting at €5.74