Darden University of Virginia (USA)
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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, RuoCase DARDEN-ENT-0186-EEntrepreneurshipThe CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.Starting at €8.20
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Betting on Terrorism (A)
Freeman, R. Edward; Mead, Jenny; Mattingly, GeorgeCase DARDEN-E-0356-EBusiness Ethics and Corporate Social ResponsibilityBob Marks, an employee at the CIA’s Counterterrorist Center, was intrigued by the controversy over the proposed Policy Analysis Market (PAM), which was the brainchild of the Department of Defense’s Terrorism Information Awareness initiative. PAM would be a government-sponsored, real-money futures market aimed at providing insight into military activity and political instability, primarily in the Middle East. The proposal met with a furious outcry...Starting at €8.20
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoTeaching Note DARDEN-S-0308TN-EStrategyTeaching note for product S-0308Starting at €0.00
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Ambiculture: Seeking the Multicultural Middle -Teaching Note
Chen, Ming-Jer; Rochanakit, Chawit; Jia, Ruo; Yemen, GerryTeaching Note DARDEN-S-0266TN-EStrategyTeaching note for product S-0266Starting at €0.00
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Smithfield Foods: Activists and Acquisitions
Chen, Ming-Jer; Jia, Ruo; Yemen, GerryCase DARDEN-S-0308-EStrategyThis research-based case uses the circumstances surrounding Virginia-based Smithfield Foods’ (Smithfield’s) buyout offers from multiple foreign firms to examine the political and cultural constraints of a regionally rooted global firm in pursuing its strategic objectives. Smithfield’s senior leadership receives offers from three firms, ShuangHui International (ShuangHui), JBS S.A. (JBS), and Charoen Pokphand Foods (CPF), based in China, Brazil, a...Starting at €8.20
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Taxation in a Global Economy
Frank, Mary Margaret; Mattingly, GeorgeTechnical Note DARDEN-C-2328-EAccounting and ControlStudents can examine how international taxation is a system of global tax rules that apply to transactions between two or more countries. They will see how, given differing tax consequences across countries, taxpayers must incorporate tax planning into their strategic decisions to avoid excessive taxation by structuring transactions to limit their additional global tax exposure while taxpayers, seeking to maximize after-tax returns, can structure...Starting at €8.20
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCase DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20