Darden University of Virginia (USA)
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1923: Hyperinflation in Germany
Bruner, Robert F.; De Notto, ChristopherTechnical Note DARDEN-F-1965-EFinanceIn the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution, produced instability that figured prominently in the onset of the Great Depression, and created policy dilemmas that present cautionary lessons for leaders in business and government. This note examines the causes, dynamics, and consequences of Germany’s hyperinflation in 1923. Hyperinflation i...Starting at €8.20
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1923: Hyperinflation in Germany
Bruner, Robert F.; De Notto, ChristopherTechnical Note DARDEN-F-1965FinanceIn the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution, produced instability that figured prominently in the onset of the Great Depression, and created policy dilemmas that present cautionary lessons for leaders in business and government. This note examines the causes, dynamics, and consequences of Germany’s hyperinflation in 1923. Hyperinflation i...Starting at €8.20
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1933: Germany's Economic Crises (A) and (B) - Teaching Note
Bruner, Robert F.; De Notto, ChristopherTeaching Note DARDEN-F-1966TN-EFinanceTeaching Note for product F-1966Starting at €0.00
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1990 USSR: Reform, Revolution, or Retrenchment (A)
Bruner, Robert F.; Zelikow, Carolyn; De Notto, ChristopherCase DARDEN-F-1969-EFinanceIn August 1990, Mikhail Gorbachev, president of the Union of Soviet Socialist Republics (USSR) and general secretary of the Central Committee of the Communist Party, confronted one of the most difficult dilemmas of his career: how to improve the country’s economic performance. This case set highlights Gorbachev’s reform efforts from 1985 to 1990. Numerous measures of economic performance had declined, and the USSR faced serious crises of economic...Starting at €8.20
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Yamaha Corporation's Corporate Strategy
Bourgeois, L. J. III; Spreadbury, Andrew W.Case DARDEN-S-0139-EStrategyWith a far more diversified product range than any of its competitors in the electronic keyboard market, Yamaha had pursued a corporate strategy of diversification since World War II. The company had branched into the cutthroat competition of television, VCR, and audio-equipment production. With only its manufacturing-related capabilities supporting these businesses, Yamaha Corporation did not fare well with them because top executives were not a...Starting at €8.20
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCase DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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From Heineken with Love: James Bond Product Promotion
Anik, Lalin; Miles, JohnnyCase DARDEN-M-0952-EMarketingThe producers of the newest James Bond film, Spectre, had a difficult sponsorship decision to make before filming of the movie began in one month. Up for consideration was a highly lucrative product promotion with Heineken, which offered both a sizable contribution to the film as well as a high-budget advertising campaign. The studio was looking for any way it could to reduce the cost of the film (which was nearing $250 million), but the producer...Starting at €8.20