Darden University of Virginia (USA)
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Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0794-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoTeaching Note DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Starting at €0.00
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Parsons Brinckerhoff: The Second Avenue Subway (A)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0793-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from the client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level MTA connections make it a shoe-in. ...Starting at €8.20
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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Starting at €8.20
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCase DARDEN-M-1030-EMarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as well as traditional established companies going through a digital transformation process, such as Globo, one of Brazil’s largest media conglomerates. After two years of growth between 2019 and 2021...Starting at €8.20
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCase DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellStarting at €8.20