Darden University of Virginia (USA)
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Robb Fitzgerald at Comvia Networks - Teaching Note
Bruner, Robert F.; Yemen, GerryTeaching Note DARDEN-OB-0996TN-ELeadership and People ManagementTeaching note for product OB-0996Starting at €0.00
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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An Overview of Patent Quality: Assessment Valuation and Financial Reporting Implications
Bruner, Robert F.; Frank, Mary Margaret; Simko, Paul J.; Martin, DavidTechnical Note DARDEN-F-1539-EFinanceA significant fraction of corporate market values derive from intellectual property. It is vital for the practicing manager to appreciate the risks and uncertainties surrounding intellectual property. This note focuses specifically on patent positions, arguing that these deserve special scrutiny because of an emerging crisis within and among governments, corporations, and inventors. The objective of this note is to introduce the reader to patent ...Starting at €8.20
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Victoria Chemicals PLC (B): The Merseyside and Rotterdam Projects
Bruner, Robert F.Case DARDEN-F-1544-EFinanceThis case series considers the capital-investment decisions to be made by executives of a large chemicals firm in January 2008. The A case (UVA-F-1543) presents a go/no-go project evaluation regarding improvements to a polypropylene production plant. The B case reviews the same project but from one level higher, where the executives face an either/or investment decision between two mutually exclusive projects.Starting at €5.74
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The Panic of 1791: Hamilton's Reports and the Rise of Faction (A)
Bruner, Robert F.; Miller, ScottCase DARDEN-F-1783-EFinanceOn December 5, 1791, Secretary of the Treasury Alexander Hamilton presented to Congress his “Report on the Subject of Manufactures,” which proposed significant government support for nascent American industry through tariffs, subsidies, and other incentives. It seemed that Hamilton’s politico-economic vision for America had substantial political momentum, yet James Madison and his circle viewed Hamilton’s proposals with alarm, and a financial pan...Starting at €8.20
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The Panic of 2008 and Brexit: Regional Integration versus Nationalism
Bruner, Robert F.; Hare, KevinCase DARDEN-F-1791-EFinanceIn June 23, 2016, voters in the United Kingdom have just approved a referendum calling for leaving the European Union. The case describes the motives for European integration, the rise of separatist movements in the United Kingdom and elsewhere, and the referendum process itself. The purpose of this case is to provide a contemporary counterpoint to a discussion of the economic and political motivations for the American Civil War. Dominant themes ...Starting at €8.20
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The Panic of 1861 and the Advent of Greenbacks and National Banking (A)
Bruner, Robert F.; Caires, Michael T.Case DARDEN-F-1822-EFinanceSet in 1870, the case describes the situation of Supreme Court Chief Justice Salmon P. Chase, who must render an opinion in Hepburn v. Griswold, which challenges the constitutionality of the creation of a national fiat currency, so-called greenbacks. In 1862, Chase was Secretary of the Treasury in Abraham Lincoln’s administration and reluctantly endorsed creating the greenbacks. Now, eight years later, he still harbors misgivings. The task for th...Starting at €8.20
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The Panic of 1861 and the Advent of Greenbacks and National Banking (B)
Bruner, Robert F.; Caires, Michael T.Case DARDEN-F-1823-EFinanceSet in 1870, the B case describes Chief Justice Samuel P. Chase's opinion in Hepburn v. Griswold, which challenged the constitutionality of a national fiat currency. The B case also discusses reactions to the ruling and subsequent court decisions.Starting at €5.74