Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Reggie Needs a Car (B)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1885-EFinanceIn this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can afford a new Nissan Versa, a cheaper alternative to some of the other new cars he's been looking at. Fuller's mother responds by raising scheduling concerns along with car-related costs outside of monthly payments, such as gas, maintenance, and insu...Starting at €5.74
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Living the "Unbanked Life": Maria - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1892TN-EFinanceTeaching note for product F-1892TNStarting at €0.00
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Reggie Needs a Car (B) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1885TN-EFinanceTeaching note for product F-1885TNStarting at €0.00
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Living the "Unbanked Life": Jaime, Renting to Own - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1900TN-EFinanceTeaching note for product F-1900Starting at €0.00
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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One Last Pedicure: Balancing a Personal Budget
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1889-EFinanceThis case follows dance instructor Jackie McKenzie as she struggles to properly budget her expenses needed to support life with her youngest daughter, Millie. At the checkout aisle of her local grocery store, McKenzie becomes embarrassed when she discovers she cannot afford the $150 bill. Luxury purchases such as a red dress and McKenzie’s bimonthly pedicures have maxed her credit card and strained her checking and savings accounts. Unfortunately...Starting at €8.20
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Reggie Needs a Car (A)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1884-EFinanceThis case series simulates the decision of choosing and financing a car. Reggie Fuller is a fry cook on the verge of losing his job if he keeps arriving late to work due to inconsistent public buses. Fuller’s dream car, the Lincoln MKS, is priced far beyond his budget ($50,000), but Fuller wonders if he can afford other new cars like the Nissan Altima (which costs $17,445) or the Toyota Camry (which costs $20,306). Unsure of how to proceed, Fulle...Starting at €8.20