Darden University of Virginia (USA)
-
vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
-
Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
-
vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
-
Recommendation Algorithms and Politics on Social Media (B)
Gentile, Mary; Sloane, MonaCase DARDEN-OB-1400-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Dax Enzo is the director of the ethical machine learning and responsible artificial intelligence (AI) team at a large US-based social media company, SOCIALCORP. In their young tenure, Enzo must decide whether to release research that their team conducted on the alg...Starting at €5.74
-
Odyssey: The Life and Career of a Senior Consultant
Clawson, James G.; Bevan, GregCase DARDEN-OB-0788Leadership and People ManagementWhoosh, is that all there is? On the eve of becoming a partner at a well-known consulting firm ("the stuff MBA dreams are made of"), a senior executive starts to question what he is doing with his life. Walt Shill graduated from the Darden Graduate School of Business Administration at the University of Virginia and worked his way up at McKinsey Consulting to become the first American partner in the Japanese office. Shill and his family move back ...Starting at €8.20
-
Recommendation Algorithms and Politics on Social Media (A)
Gentile, Mary; Sloane, MonaCase DARDEN-OB-1399-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Dax Enzo is the director of the ethical machine learning and responsible artificial intelligence (AI) team at a large US-based social media company, SOCIALCORP. In their young tenure, Enzo must decide whether to release research that their team conducted on the alg...Starting at €8.20
-
Recommendation Algorithms and Politics on Social Media (A) and (B) - Teaching note
Gentile, Mary; Sloane, MonaTeaching Note DARDEN-OB-1399TN-ELeadership and People ManagementTeaching note for products OB-1399 and OB-1400Starting at €0.00