Darden University of Virginia (USA)
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Case DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Starting at €8.20
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Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.Case DARDEN-F-1790-EFinanceThe case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving students the opportunity to consider both the specific issue of whether Deutsche Bank should do a debt buyback as well as the strategic, regulatory, and macroeconomic issues the bank was facing. This case is suitable for an MBA elective course in capital ma...Starting at €8.20
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The Evolution of a Practitioner to Leadership (A)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0463-EBusiness Ethics and Corporate Social ResponsibilityWill Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the conversations, personal interactions, and general dynamics he has had with his direct reports. Cohen had had a wildly successful decade-plus experience in wealth and investment advising for several large companies, including Goldman Sachs and JPMorgan C...Starting at €8.20
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464-EBusiness Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463), finds Will Cohen adjusting his leadership style after reflecting on the challenges he had faced in his first six months as Bank of America´s market sales executive for the mid-Atlantic region. Instead of jumping in to solve problems, he adopted a more Socratic approach, asking his employees questions such as, “How would you approach the situation/opp...Starting at €5.74
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Bond Buyback at Deutsche Bank - Teaching Note
Allayannis, George (Yiorgos); Wells, Graham D.Teaching Note DARDEN-F-1790TN-EFinanceTeaching note for product F-1790Starting at €0.00
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The Evolution of a Practitioner to Leadership (A)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0463Business Ethics and Corporate Social ResponsibilityWill Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the conversations, personal interactions, and general dynamics he has had with his direct reports. Cohen had had a wildly successful decade-plus experience in wealth and investment advising for several large companies, including Goldman Sachs and JPMorgan C...Starting at €8.20
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464Business Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74