Darden University of Virginia (USA)
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Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryCase DARDEN-M-0853-EMarketingAs marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French luxury jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, and through new channels, while preserv...Starting at €8.20
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Investure, LLC, and Smith College
Chaplinsky, Susan; Harris, Robert S.; Kelly, Dorothy C.Case DARDEN-F-1537-EFinanceAlice Handy, an investment professional with 30 years' experience as head of the University of Virginia Investment Management Company, has opened a new asset management firm targeted at midsize endowments and nonprofit institutions in January 2004. Her business, Investure, LLC, offered outsourced investment services to institutions with $150 million to $1 billion in assets and access to top-performing managers at lower cost than a fund of funds (...Starting at €8.20
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Mega Oil Corporation
Laseter, Timothy M.; Kelly, Dorothy C.Case DARDEN-OM-1169-EService and Operations ManagementScoping the situation at the Mega Oil Corporation, a major management-consulting firm, had been the easy part. The firm is seriously behind its best competitors and risks falling further behind unless changes are made to reorganize its worldwide staff functions. Now the more difficult task is identifying and prioritizing the actions to take.Starting at €8.20
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Próspera: Partnering for Economic Development in Honduras
Frank, Mary Margaret; Holtz, Paul; Kelly, Dorothy C.Case DARDEN-F-1980-EFinanceErick A. Brimen’s vision was on the verge of reality. As CEO of Próspera LLC, an economic development platform based in Washington, DC, he had devoted years to fostering efforts to bring economic development and stability to a small region in Honduras. He had worked with government officials, scholars of economics and law, and local residents to develop a zone for employment and economic development (in Spanish, zona de empleo y desarrollo económ...Starting at €8.20
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Larry Puglia and the T. Rowe Price Blue Chip Growth Fund
Eades, Kenneth M.; Kelly, Dorothy C.Case DARDEN-F-1772-EFinanceSet in late 2016, this case recounts the remarkable performance record of Blue Chip Growth Fund (BCGF), a mutual fund managed by Larry Puglia at T. Rowe Price, Inc. The case describes the investment style of Puglia, whose record with BCGF had on average outperformed the S&P 500 since the inception of the fund in 1993. The tasks for the student are to assess the performance of the fund, consider the sources of its success, and decide on the sustai...Starting at €8.20
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Vigeo and CSR - The Daughter of Globalization
Wicks, Andrew C.; Yemen, Gerry; Kamin, Ronald G.Case DARDEN-E-0372-EBusiness Ethics and Corporate Social ResponsibilityThe Vigeo case is used in Darden's Global EMBA "Business Ethics" course. The case raises the issue of how we determine what constitutes a socially responsible business, and how to apply that idea in a global context. It therefore could also be used effectively in courses in Marketing, Finance, or Global Economies and Markets. With a global leadership and sustainability perspective, this field-based case uses Vigeo, a European leader among enviro...Starting at €8.20
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Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation
Yemen, Gerry; Kamin, Ronald G.; Delchet-Cochet, KarenCase DARDEN-OB-1029-ELeadership and People ManagementWith a global leadership and sustainability perspective, this case uses SNCF, a state-owned railway and public service company based in France, to set the stage for an analysis of change management in a large company. It also allows for an exploration of sustainable development within the context of a large company. Written from the field, it depicts the firm’s overall strategy to adopt sustainable practices and provides an opportunity to introdu...Starting at €8.20
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Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation - Teaching Note
Yemen, Gerry; Kamin, Ronald G.; Delchet-Cochet, KarenTeaching Note DARDEN-OB-1029TN-ELeadership and People ManagementTeaching note for product OB-1029Starting at €0.00
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryTeaching Note DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Starting at €0.00
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Selling Facebook
Conroy, Robert M.; Freeman, R. Edward; Kelly, Dorothy C.Case DARDEN-F-1737-EFinanceThis public-sourced case was co-developed with CFA Institute for its university partners, candidates, and members as an exercise in ethical decision making. The case works well for CFA partner universities and others seeking an ethics case set in the financial-services industry. The case is set in May 2012 as investment bankers and Facebook executives prepare for FB’s highly anticipated IPO. After meeting with more than 500 prospective investors ...Starting at €8.20