Darden University of Virginia (USA)
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Should udu a Convertible Note?
Loutskina, Elena; DeVito, DamonCase DARDEN-F-2025-EFinanceIn this field-based case, the founders of udu, Inc. (udu—pronounced "you-do"), a company whose proprietary technology helped private equity clients source deals by identifying target companies and overlooked opportunities, and by shortening the business-development cycle. Clients who had found success with udu's help raved about the technology, but despite their product's promise, the founders were still struggling to find a scalable and profitab...Starting at €8.20
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Should udu a Convertible Note?
Loutskina, Elena; DeVito, DamonCase DARDEN-F-2025FinanceIn this field-based case, the founders of udu, Inc. (udu—pronounced "you-do"), a company whose proprietary technology helped private equity clients source deals by identifying target companies and overlooked opportunities, and by shortening the business-dStarting at €8.20