Darden University of Virginia (USA)
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Joe Willis: Feeling the Heat in Thailand (A)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCase DARDEN-OB-0898-ELeadership and People ManagementSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TNMarketingStarting at €0.00
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Joe Willis: Feeling the Heat in Thailand (B)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCase DARDEN-OB-0899-ELeadership and People ManagementSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Starting at €5.74
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Joe Willis: Feeling the Heat in Thailand (C)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCase DARDEN-OB-0900-ELeadership and People ManagementSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Starting at €5.74
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043MarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20