Darden University of Virginia (USA)
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Joe Willis: Feeling the Heat in Thailand (A)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCase DARDEN-OB-0898-ELeadership and People ManagementSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Joe Willis: Feeling the Heat in Thailand (B)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCase DARDEN-OB-0899-ELeadership and People ManagementSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Starting at €5.74
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Joe Willis: Feeling the Heat in Thailand (C)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCase DARDEN-OB-0900-ELeadership and People ManagementSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Starting at €5.74