Darden University of Virginia (USA)
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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Marlow Construction (A): Dan Marlow, Founder and President
Martin, SeanCase DARDEN-OB-1282-ELeadership and People ManagementThis case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspective of Dan Marlow, who grew up with access to financial and cultural resources and has built his own construction company. He has just fired Robby Gomez, an otherwise great worker, for chronic lateness, and he wonders why he is having trouble motivati...Starting at €8.20
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Butts in Seats: Helping the UVA Athletic Department Fill Scott Stadium
Martin, Sean; Detert, James R.Case DARDEN-OB-1289-ELeadership and People ManagementCarla Williams, the director of athletics for the University of Virginia (UVA), considered what steps the Athletics Department needed to take in the coming years to increase revenues. In 2017, UVA athletics revenues totaled approximately $100.6 million, making it the 27th-highest revenue program in the United States among schools for which this information was available (private schools did not need to publicly report financial information). The ...Starting at €8.20
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Defining Leadership and Effectiveness
Martin, SeanTechnical Note DARDEN-OB-1292-ELeadership and People ManagementThis technical note helps explain what leadership really is, explores some of the factors that influence leader effectiveness, and introduces the basics of how people can begin to develop as leaders. It is an introduction to a very big topic area, but provides simple definitions and explanations of complicated concepts.Starting at €8.20
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Marlow Construction (A) and (B) - Teaching Note
Martin, SeanTeaching Note DARDEN-OB-1282TN-ELeadership and People ManagementTeaching Note for Product OB-1282Starting at €0.00
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Marlow Construction (B): Robby Gomez
Martin, SeanCase DARDEN-OB-1283-ELeadership and People ManagementThis case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspective of Dan Marlow, who grew up with access to financial and cultural resources and has built his own construction company. He has just fired Robby Gomez, an otherwise great worker, for chronic lateness, and he wonders why he is having trouble motivati...Starting at €5.74
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Growing a Team at LandCare: Excellence in the Field
Martin, Sean; Craddock, JennyCase DARDEN-OB-1284-ELeadership and People ManagementIn October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at the time. As LandCare struggled to hire and retain employees who could prove their legal working status in the United States, it faced fierce competition from small firms, which frequently did not play by the same rules. Hoping to attract and motivate ...Starting at €8.20
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0910-ELeadership and People ManagementThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Starting at €8.20