Darden University of Virginia (USA)
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Remarkable Mind: Henry (Hank) Fossey, PhD (II)
Thomas-Hunt, MelissaCase DARDEN-OB-1014-ELeadership and People ManagementFossey, a premier horticultural researcher and an expert in turfgrass science, has founded Turf Technologies, a firm that performs commercial turfgrass research. On the first contract that Fossey secured, he was paid a consulting fee of $75,000 for a six-month period. Now Fossey has been asked by Bryant of the Re-Markable Paint Co. to assist in developing an alternative formulation for removable paint that is environmentally appropriate and suita...Starting at €8.20
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Marissa Mayer at Google - Teaching Note
Thomas-Hunt, Melissa; Gethin-Jones, Meredith; Fleming, SusanTeaching Note DARDEN-OB-1028TN-ELeadership and People ManagementTeaching note for product OB-1028Starting at €0.00
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Remarkable Mind: Kenneth Bryant (I)
Thomas-Hunt, MelissaCase DARDEN-OB-1015-ELeadership and People ManagementBryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the con...Starting at €8.20
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Stratcomm (B): Morgan G.
Thomas-Hunt, Melissa; Goldberg, RebeccaCase DARDEN-OB-1045-ELeadership and People ManagementMorgan G., a new consultant hire at Change Analytics, a budding strategic planning consultancy in the Washington, DC, area, has been referred by a colleague in the industry to meet with Jess B., CEO of Stratcomm, a certified disadvantaged business enterprise. Morgan understands that Jess is interested in meeting to craft a response to an 8(a) set-aside contract but needs to partner with another firm to complete the service offering requirements.Starting at €5.74
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Stratcomm (A) and (B) - Teaching Note
Thomas-Hunt, Melissa; Goldberg, RebeccaTeaching Note DARDEN-OB-1044TN-ELeadership and People ManagementTeaching note for product OB-1044Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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Remarkable Mind: Henry (Hank) Fossey, PhD (I)
Thomas-Hunt, MelissaCase DARDEN-OB-1013-ELeadership and People ManagementFossey, a premier horticultural researcher and an expert in turfgrass science, has founded Turf Technologies, a firm that performs commercial turfgrass research. On the first contract that Fossey secured, he was paid a consulting fee of $45,000 for a six-month period. Now Fossey has been asked by Bryant of the Re-Markable Paint Co. to assist in developing an alternative formulation for removable paint that is environmentally appropriate and suita...Starting at €8.20
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Remarkable Mind: Kenneth Bryant (II)
Thomas-Hunt, MelissaCase DARDEN-OB-1016-ELeadership and People ManagementBryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the con...Starting at €8.20
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Marissa Mayer at Google
Thomas-Hunt, Melissa; Gethin-Jones, Meredith; Fleming, SusanCase DARDEN-OB-1028-ELeadership and People ManagementMarissa Mayer has been asked to think about factors that were impacting Google's ability to innovate and adjust its strategy so that the organization could remain one of the world’s foremost leaders in technology. In an industry (and at a company) that was changing and growing exponentially, it would be difficult to pinpoint specific variables and trends. But Mayer knew that one element crucial to Google’s ongoing success would be its ability to ...Starting at €8.20