Darden University of Virginia (USA)
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Remarkable Mind: Henry (Hank) Fossey, PhD (II)
Thomas-Hunt, MelissaCase DARDEN-OB-1014-ELeadership and People ManagementFossey, a premier horticultural researcher and an expert in turfgrass science, has founded Turf Technologies, a firm that performs commercial turfgrass research. On the first contract that Fossey secured, he was paid a consulting fee of $75,000 for a six-month period. Now Fossey has been asked by Bryant of the Re-Markable Paint Co. to assist in developing an alternative formulation for removable paint that is environmentally appropriate and suita...Starting at €8.20
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Marissa Mayer at Google - Teaching Note
Thomas-Hunt, Melissa; Gethin-Jones, Meredith; Fleming, SusanTeaching Note DARDEN-OB-1028TN-ELeadership and People ManagementTeaching note for product OB-1028Starting at €0.00
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Remarkable Mind: Kenneth Bryant (I)
Thomas-Hunt, MelissaCase DARDEN-OB-1015-ELeadership and People ManagementBryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the con...Starting at €8.20
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Stratcomm (B): Morgan G.
Thomas-Hunt, Melissa; Goldberg, RebeccaCase DARDEN-OB-1045-ELeadership and People ManagementMorgan G., a new consultant hire at Change Analytics, a budding strategic planning consultancy in the Washington, DC, area, has been referred by a colleague in the industry to meet with Jess B., CEO of Stratcomm, a certified disadvantaged business enterprise. Morgan understands that Jess is interested in meeting to craft a response to an 8(a) set-aside contract but needs to partner with another firm to complete the service offering requirements.Starting at €5.74
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Stratcomm (A) and (B) - Teaching Note
Thomas-Hunt, Melissa; Goldberg, RebeccaTeaching Note DARDEN-OB-1044TN-ELeadership and People ManagementTeaching note for product OB-1044Starting at €0.00
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Remarkable Mind: Henry (Hank) Fossey, PhD (I)
Thomas-Hunt, MelissaCase DARDEN-OB-1013-ELeadership and People ManagementFossey, a premier horticultural researcher and an expert in turfgrass science, has founded Turf Technologies, a firm that performs commercial turfgrass research. On the first contract that Fossey secured, he was paid a consulting fee of $45,000 for a six-month period. Now Fossey has been asked by Bryant of the Re-Markable Paint Co. to assist in developing an alternative formulation for removable paint that is environmentally appropriate and suita...Starting at €8.20
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Remarkable Mind: Kenneth Bryant (II)
Thomas-Hunt, MelissaCase DARDEN-OB-1016-ELeadership and People ManagementBryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the con...Starting at €8.20