Darden University of Virginia (USA)
-
Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
-
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (C)
Liedtka, Jeanne M.; Charan, Guru; Davis, Ryan M.; Moore, Elizabeth K.Case DARDEN-BP-0520-ECorporate GovernanceDell clung to the top spot among PC makers in 2006, when it shipped just over 38 million computers - only about 20,000 more than rival Hewlett-Packard (HP), which acquired Compaq in 2001. HP also reported gains in the fast-growing laptop segment, mostly at the expense of Dell. After HP and Dell, the next three largest PC makers in 2006 were all based outside the United States: Lenovo of China (which purchased IBM’s PC division in 2001), Acer of T...Starting at €5.74
-
Zappos Customer Loyalty Team - Teaching Note
Laseter, Timothy M.; Kraft, Tim; Metz, JoshuaTeaching Note DARDEN-OM-1452TN-EService and Operations ManagementTeaching note for product OM-1452Starting at €0.00
-
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (B)
Liedtka, Jeanne M.; Charan, Guru; Davis, Ryan M.; Moore, Elizabeth K.Case DARDEN-BP-0519-ECorporate GovernanceThe B case examines the shifting dynamics as Intel and Microsoft assert their dominance over the box makers. By 2001, Compaq was toppled as the world’s largest PC maker. Intel remained the world’s largest processor maker and Microsoft remained a software giant. But a company founded in 1984 by a University of Texas student had taken its place as a powerhouse in the “Wintel” value chain. That company was Dell. See the A case (UVA-BP-0518) and C ca...Starting at €5.74
-
Tork Corporation: Competitive-Cost Analysis - Teaching Note
Laseter, Timothy M.; Metz, JoshuaTeaching Note DARDEN-OM-1171TN-EService and Operations ManagementTeaching note for product OM-1171Starting at €0.00
-
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (A)
Liedtka, Jeanne M.; Charan, Guru; Davis, Ryan M.; Moore, Elizabeth K.Case DARDEN-BP-0518-ECorporate GovernanceThe three cases in this series trace developments in the personal computer industry from its inception through 2006, making it possible to examine the issues of collaboration and competition as the value chain in the industry evolves. The A case looks at these tensions through the lens of the relationship between two for the industries’ most successful firms - Compaq and Intel. As the A case describes, by the mid-1990s, Compaq was the world’s lar...Starting at €8.20
-
Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation
Yemen, Gerry; Kamin, Ronald G.; Delchet-Cochet, KarenCase DARDEN-OB-1029-ELeadership and People ManagementWith a global leadership and sustainability perspective, this case uses SNCF, a state-owned railway and public service company based in France, to set the stage for an analysis of change management in a large company. It also allows for an exploration of sustainable development within the context of a large company. Written from the field, it depicts the firm’s overall strategy to adopt sustainable practices and provides an opportunity to introdu...Starting at €8.20
-
Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation - Teaching Note
Yemen, Gerry; Kamin, Ronald G.; Delchet-Cochet, KarenTeaching Note DARDEN-OB-1029TN-ELeadership and People ManagementTeaching note for product OB-1029Starting at €0.00