Darden University of Virginia (USA)
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MBA Writing Diagnostic
Rubin, James R.Technical Note DARDEN-BC-0216-EKnowledge and CommunicationThis note delineates proper writing mechanics - issues of style and organization - in a business-school context. Rather than touch up on the many forms of business writing, it focuses instead on how to write cogently, succinctly, and correctly in a business, and business school, setting.Starting at €8.20
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Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0218-EKnowledge and CommunicationInherent risks or negatives are a critical element of “enterprise risk management” that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company’s key stakeholders in this dramatic break w...Starting at €8.20
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Note on Warfare in Eastern Philosophy
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0304-EStrategyThis note on warfare summarizes treatises by Chinese (e.g., Sun Tzu, The Art of War, ca. 500 BC) and Japanese (e.g., Miyamoto Musashi, The Book of Five Rings, 1643 AD) warriors, reviews their philosophies and leadership lessons, and offers modern applications.Starting at €8.20
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Zen for Strategy
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0318-EStrategyIconoclasts with strongly held beliefs and a willingness to buck orthodoxy, Apple's Steve Jobs and the Chicago Bulls' Phil Jackson shared similarities in character, leadership style, and life experience that extended beyond the extraordinary successes they achieved in their chosen fields. Both came of age in the United States of the mid-20th century, a time and place characterized by Americans’ growing interest in philosophical traditions outside...Starting at €8.20
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Nok Anulomsombut and the Thai Online Gaming Challenge (A)
Bourgeois, L. J. III; Namasondhi, Kanokrat; Yoon, BryanCase DARDEN-S-0326-EStrategyManeerut "Nok" Anulomsombut has just been appointed COO of Garena Thailand (Garena), a fast-growing online gaming company. When damaging rumors about one of the company's applications begin spreading among Garena's Thai customer base, Nok is solely responsible for resolving the ensuing crisis. Though the rumors are unfounded, they threaten to undermine Garena's relationship with its critical partners, permanently damage its reputation...Starting at €8.20
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Nok Anulomsombut and the Thai Online Gaming Challenge (B)
Bourgeois, L. J. III; Namasondhi, Kanokrat; Yoon, BryanCase DARDEN-S-0327-EStrategyThis case, a follow-up to "Nok Anulomsombut and the Thai Online Gaming Challenge (A)" (UVA-S-0326), revisits Maneerut "Nok" Anulomsombut, an accomplished and admired business leader in Thailand. Nok reflects on how she handled the urgent crisis at her youStarting at €5.74
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Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
Rubin, James R.Technical Note DARDEN-BC-0245-EKnowledge and CommunicationThis note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.Starting at €8.20
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Corporate Crisis and the Long View
Rubin, James R.Technical Note DARDEN-BC-0246-EKnowledge and CommunicationThe public primarily encounters the corporate communications function during a crisis. General rules are a good starting place for dealing with a crisis and handy to know, but a historical perspective is a critical supplement. Understanding the kind of crisis your organization faces (or is attempting to avoid) and managing that crisis successfully to the extent possible involves precedents encompassing connections among corporate identity and cul...Starting at €8.20
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Changing Contexts for Reputation Management
Rubin, James R.Technical Note DARDEN-BC-0249-EKnowledge and CommunicationThis note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.Starting at €8.20
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Pattern Recognition and Interpretation
Rubin, James R.Technical Note DARDEN-BC-0252-EKnowledge and CommunicationThis note explores the ways in which pattern recognition is central to strategic, managerial, and branding activities.Starting at €8.20