Darden University of Virginia (USA)
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Why Is the Universe Against Me? (A)
Behfar, Kristin J.; Bodily, Jolene H.Case DARDEN-OB-1069Leadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €8.20
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Why Is the Universe Against Me? (A)
Behfar, Kristin J.; Bodily, Jolene H.; Maiden, Stephen E.Case DARDEN-OB-1069-ELeadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €8.20
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Why Is the Universe Against Me? (B)
Behfar, Kristin J.; Bodily, Jolene H.; Maiden, Stephen E.Case DARDEN-OB-1073-ELeadership and People ManagementThis B case continues the story of Emmett Taylor, an operations manager for a bottling company, as he decides what to do after an ice storm causes inventory holdups and an accident involving one of his employees. Taylor, plagued by stress, imagines himself on the golf course—a place he’s found tranquility in recent months—and he also seeks advice from an unlikely source.Starting at €5.74
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Why Is the Universe Against Me? (A) and (B) (Abridged)
Bodily, Jolene H.; Behfar, Kristin J.; Maiden, Stephen E.Case DARDEN-OB-1081-ELeadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €5.74
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCase DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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From Heineken with Love: James Bond Product Promotion
Anik, Lalin; Miles, JohnnyCase DARDEN-M-0952-EMarketingThe producers of the newest James Bond film, Spectre, had a difficult sponsorship decision to make before filming of the movie began in one month. Up for consideration was a highly lucrative product promotion with Heineken, which offered both a sizable contribution to the film as well as a high-budget advertising campaign. The studio was looking for any way it could to reduce the cost of the film (which was nearing $250 million), but the producer...Starting at €8.20
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Why Is the Universe Against Me? (A) and (B) -Teaching Note
Behfar, Kristin J.; Yemen, Gerry; Bodily, Jolene H.Teaching Note DARDEN-OB-1069TN-ELeadership and People ManagementTeaching note for products OB-1069 and OB-1073Starting at €0.00