Darden University of Virginia (USA)
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Brown, KatherineTeaching Note DARDEN-M-1039TN-EMarketingTeaching Note for product M-1039Starting at €0.00
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A) and (B) - Teaching Note
Gentile, Mary; Aleo, Alberto; Alessandri, AliceTeaching Note DARDEN-OB-1205TN-ELeadership and People ManagementTeaching note for product OB-1205Starting at €0.00
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FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €8.20
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Whitler, Kimberly A.; Brown, KatherineCase DARDEN-M-1039-EMarketingThis field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National Collegiate Athletic Association’s (NCAA’s) landmark decision in 2021, college-level student athletes have been able to monetize their name, image, and likeness (NIL). Brian Gursky is finishing his collegiate pitching career at the University of Virginia after playing for four years at the Univers...Starting at €8.20
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DeSouza Family Holdings
Andrasko, Joe; Zorc, SasaCase DARDEN-QA-0949-EDecision AnalysisAs CIO of DeSouza Family Holdings, Caroline Erickson managed the family’s investment portfolio—a collection of real estate properties, hotels, several small grocery stores, stocks/bonds, and alternative assets. Erickson facilitated quarterly meetings to brief family members on the portfolio. She also reserved time during these meetings for family members to present new investment opportunities. During the July 2020 family meeting, two siblings sh...Starting at €8.20
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A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A)
Gentile, Mary; Aleo, Alberto; Alessandri, AliceCase DARDEN-OB-1205-ELeadership and People ManagementIn March 2014, Marco and Nicola were anxious. They were preparing for a meeting that would be vital to the future of Paolo Babini, a social cooperative that they led, that served the people of Forlì, Italy. Due to a 30% cut in Paolo Babini’s funding, Marco and Nicola were going to pitch a new project to the cooperative’s supervisory board that would help the organization become more financially self-sufficient. This case is part of the Giving Voi...Starting at €8.20
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Introduction to Tableau
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0940-EDecision AnalysisTableau is a powerful visualization software that supports the data analysis process. The program allows users to create custom visualizations from datasets of all sizes and types using a simple drag-and-drop interface. This note introduces new users to Tableau by providing guidance on connecting to data, exploring the interface, and creating a number of common visualizations.Starting at €8.20
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Google Cloud Platform: BigQuery
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0929-EDecision AnalysisGoogle Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information about accessing BigQuery and using it to upload and explore data. It also includes a quick-start guide.Starting at €8.20
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Grappling with Uncertainty: Fintop Technology Advisors
Andrasko, Joe; Zorc, Sasa; Bodily, Samuel E.Case DARDEN-QA-0948-EDecision AnalysisAdewale Ogunleye is the founder and CEO of Fintop Technology Advisors, a technology development firm that specializes in providing outsourced software development services to financial technology (fintech) start-ups. Ogunleye has recently met with Leya Ahmed, the founder of Periscope Labs, a new fintech whose promising digital payment technology seeks to revolutionize the e-commerce checkout experience. Ogunleye proposed to Ahmed that Fintop woul...Starting at €8.20