Darden University of Virginia (USA)
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A Technical Note on the IS\LM and AS\AD Models
Rodriguez, Peter L.Technical Note DARDEN-F-1541-EFinanceThis technical note introduces the basic structure of the IS\LM and AS\AD models for a closed economy (i.e., one that does not engage in international trade). It is a useful complement for the more in-depth presentation of these models commonly found in an economics textbook.Starting at €8.20
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Cementing the Bottom of the Pyramid: A New Direction at CEMEX?
Rodriguez, Peter L.Case DARDEN-BP-0508-ECorporate GovernanceThis case details cement, ready-mix, and concrete giant CEMEX's consideration of a set of strategies designed to grow the Mexican market from the bottom of the economic pyramid: the low-income do-it-yourself homebuilders that characterized an untapped market there. Alfredo de Armas, VP of business development at CEMEX, must consider the needs and limitations of customers with no access to credit and a budget that might allow a purchase of just on...Starting at €8.20
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Whither the U.S. Economy? - Teaching Note
Warnock, Francis E.; Rodriguez, Peter L.Teaching Note DARDEN-BP-0542TN-ECorporate GovernanceTeaching note for product BP-0542Starting at €0.00
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A Note on Long-Run Models of Economic Growth
Rodriguez, Peter L.Technical Note DARDEN-G-0614-EKnowledge and CommunicationThis technical note prepares students to use and analyze economic models of long-run growth. The technical note is particularly useful in introduction the Solow Neoclassical growth model for discussing growth in emerging markets and developed economies.Starting at €8.20
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Futebol: The Beautiful Game?
Rodriguez, Peter L.; Allayannis, George (Yiorgos); Yemen, RyanCase DARDEN-GEM-0138-EEconomicsA principal objective of economic thinking is to inform key decisions made by firms and their managers. One of the most important topics for managers concerns the basic choices about labor: How many people should I hire, and what should I pay them? Using the context of football (soccer) in Brazil, this case can be used to explore players' current and future worth to a team. Analysis could include marginal product of labor, marginal revenue produc...Starting at €8.20
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Futebol: The Beautiful Game? - Teaching Note
Rodriguez, Peter L.; Gibbs, Shea; Yemen, GerryTeaching Note DARDEN-GEM-0138TN-EEconomicsTeaching note for product GEM-0138Starting at €0.00
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Geithner and Bernanke Amid the Global Financial Crisis - Teaching Note
Warnock, Francis E.; Rodriguez, Peter L.Teaching Note DARDEN-BP-0540TN-ECorporate GovernanceTeaching note for product BP-0540Starting at €0.00
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Vietnam: A New Tiger Earns its Stripes
Rodriguez, Peter L.; Warnock, Francis E.Case DARDEN-G-0618-EKnowledge and CommunicationIn January 2008, Vietnam faced an economic challenge as the U.S. Federal Reserve cut rates by 75 basis points. What would it take to keep the financial markets from faltering? What would it take to maintain the high growth that had lifted millions out of poverty? Was it time for significant changes, or was a steady hand what the markets needed most?Starting at €8.20
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A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A) and (B) - Teaching Note
Gentile, Mary; Aleo, Alberto; Alessandri, AliceTeaching Note DARDEN-OB-1205TN-ELeadership and People ManagementTeaching note for product OB-1205Starting at €0.00
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Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCase DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Starting at €8.20