Darden University of Virginia (USA)
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Fake News and the News Feed
Parmar; Bidhan L.; Leiner; Benjamin; Mead; JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year; stationed at the front lines in the battle against misinformation and “fake news.” However; in early 2019; she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform; Infowars; from the Facebook news feed.Starting at €8.20
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Corteva Agriscience: Communicating R&D Strategy to a Global Organization
West, June A.; Simko, Paul J.; Glinska, GosiaCase DARDEN-BC-0275-EKnowledge and CommunicationThis case explores Corteva Agriscience’s (Corteva’s) research and development (R&D) organization, and the work of Wendy Srnic, global leader of Integrated Field Sciences (IFS); Kate Irvin, Corteva’s R&D communications leader; Neal Gutterson, Corteva's chief technology officer; and the R&D leadership team (RDLT) to communicate Corteva's new purpose and strategy to approximately 5,000 R&D employees in more than 140 countries worldwide. Because Cort...Starting at €8.20
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20
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Defender Direct, Inc.: A Business of Growing Leaders
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0115-EEntrepreneurshipDefender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the business out of his home in 1998. Under his leadership, Defender experienced an average annual growth rate of 60%, and in 2008 it became one of the largest security and satellite dealers in the Midwest, generating $150 million in revenues. The founder, ...Starting at €8.20
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James Abrams @ Clockwork Home Services, Inc.: Lessons from a Serial Entrepreneur
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0117-EEntrepreneurshipAppropriate case for students interested in entrepreneurship, growing a business, or developing a business model. The case presents the challenges that come with growth and examines the iterative entrepreneurial process across time and activities by following a serial entrepreneur as he builds three successful businesses within the same industry. It also reveals how he developed his business model.Starting at €8.20
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Trilogy Health Services, LLC: Building a Great Service Company
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0122-EEntrepreneurshipThis case is appropriate for teaching in the areas of entrepreneurship and managing the growth of smaller enterprises. It illustrates how an entrepreneur builds a premier service company by aligning culture, hiring practices, training, rewards, leadership, and business model.Starting at €8.20
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Eyebobs Eyewear, Inc.
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0139-EEntrepreneurshipThis case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.Starting at €8.20
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Southern Bancorp, Inc.: Reviving the Rural Economy through Financial Products and Community Involvement
Fairchild, Gregory B.; Glinska, GosiaCase DARDEN-ENT-0203-EEntrepreneurshipThe case features Southern Bancorp, Inc. ("Southern"), a family of community development financial institutions (CDFIs) consisting of Southern Bancorp Bank, one of the largest and most profitable community development banks in the United States, and Southern Bancorp Community Partners, a nonprofit affiliate. Although the bank was expected to be profitable, the entire organization put community, not the financial interests of its shareholders, fir...Starting at €8.20
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Artificial Intelligence in Business: Machines and Management
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1778-EService and Operations ManagementThis technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible roles for AI in business, highlights opportunities for collaboration between employees and AI, and considers one approach around responsible AI implementation. This note is taught at Darden in the s...Starting at €8.20
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Mixed, Virtual, and Augmented Reality in the Real World
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1783-EService and Operations ManagementThis technical note details virtual and augmented reality and how these immersive technologies can be used in business. Specifically, this note highlights several business applications of both virtual and augmented reality—describing each technology’s advantages and disadvantages. Various companies have uncovered new and interesting applications using these technologies, ranging from assisting distribution-center workers to improving learning and...Starting at €8.20