Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A) and (B) - Teaching Note
Gentile, Mary; Aleo, Alberto; Alessandri, AliceTeaching Note DARDEN-OB-1205TN-ELeadership and People ManagementTeaching note for product OB-1205Starting at €0.00
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Euroland Foods 2021
Schill, Michael J.; Bruner, Robert F.; Opitz, Casey S.Case DARDEN-F-2016-EFinanceFacing strong pressure from investors to improve financial performance and preserve capital, senior management at Euroland Foods must select which projects to fund across a slate of major investment proposals for 2021. While the board of directors has imposed a limit of EUR120 million for the company budget, various managers have proposed projects totaling EUR316 million. The task for students is to evaluate each proposal’s financial attributes a...Starting at €8.20
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A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A)
Gentile, Mary; Aleo, Alberto; Alessandri, AliceCase DARDEN-OB-1205-ELeadership and People ManagementIn March 2014, Marco and Nicola were anxious. They were preparing for a meeting that would be vital to the future of Paolo Babini, a social cooperative that they led, that served the people of Forlì, Italy. Due to a 30% cut in Paolo Babini’s funding, Marco and Nicola were going to pitch a new project to the cooperative’s supervisory board that would help the organization become more financially self-sufficient. This case is part of the Giving Voi...Starting at €8.20