Darden University of Virginia (USA)
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Futebol: The Beautiful Game? - Teaching Note
Rodriguez, Peter L.; Gibbs, Shea; Yemen, GerryTeaching Note DARDEN-GEM-0138TN-EEconomicsTeaching note for product GEM-0138Starting at €0.00
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Segmentation at Sticks Kebob Shop
Venkatesan, Rajkumar; Gibbs, SheaCase DARDEN-M-0866-EMarketingThis case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team wanted to gain a better sense of who were Sticks' customers, which location would attract the best customers, and how to best connect with customers. An opportunity to gather survey data presented itself. Would the demographic and psychographic assu...Starting at €8.20
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Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Gibbs, Shea; Venkatesan, RajkumarCase DARDEN-M-0897-EMarketingHundreds of thousands of would-be hoteliers have been popping up all around the world, hoping to rent their own homes and apartments to complete strangers through a service called Airbnb. The goal of Airbnb's aspiring hosts was to use the company's website to attract guests who were willing to pay the highest rates to stay in their homes for a short time. For Airbnb, the goal was to improve customer review performance so it could, in turn, increa...Starting at €8.20
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Leading Change: How Alaska Airlines Took Over an Industry Darling
West, June A.; Gibbs, SheaCase DARDEN-BC-0268-EKnowledge and CommunicationAlaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska’s executives had to set a strategy to take all the good in Virgin, integrate it into the larger company, and present the unified commercial carrier in a digestible way to its customers and affected employees. But taking over Virgin’s fleet and operations without keeping its brand meant Alaska was going to feel blowback from th...Starting at €8.20
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Bidding for Hertz: Leveraged Buyout - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1560TN-EFinanceTeaching note for product F-1560Starting at €0.00
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Strategic Planning at the New York Botanical Garden
Liedtka, Jeanne M.; West, June A.; Gibbs, Shea; Seale, Kris; Telegdy, FredCase DARDEN-BP-0566-EEconomicsThis richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs leadership used. During his tenure as CEO and president of the NYBG, Gregory Long led countless initiatives to revitalize the 250-acre National Historic Landmark, transforming it into a "museum of plants," as well as a cultural attraction, research in...Starting at €8.20
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DuPont Corporation: Sale of Performance Coatings
Chaplinsky, Susan; Marston, Felicia C.; Merker, BrettCase DARDEN-F-1709-EFinanceIn January 2012, Ellen Kullman, CEO and chairman of DuPont, must decide whether to retain or sell the company’s Performance Coatings (DPC) division. This is an introductory case on valuing a leveraged buyout. The case focuses on a publicly listed corporation’s decision to divest a large division and asks students to compare the division’s value if it remains under DuPont’s control or is sold to an outside party. The transaction size of approximat...Starting at €8.20
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Cengage Learning: Can Apax Partners Salvage This Buyout?
Chaplinsky, Susan; Marston, Felicia C.; Smith, David C.Case DARDEN-F-1727-EFinanceThis case investigates the issues involved in a private equity (PE) firm’s decision to invest in the debt of a distressed leveraged buyout. The analysis has been purposefully simplified to involve only two classes of outstanding debt, senior debt and junior debt, so that students do not need to have detailed knowledge of the bankruptcy process to complete the analysis. The main analytical task requires students to compute the expected internal ra...Starting at €8.20
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Investing in Sponsor-Backed IPOs: The Case of Hertz - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1561TN-EFinanceTeaching note for product F-1561Starting at €0.00