Darden University of Virginia (USA)
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A Game Too Far
Parmar, Bidhan L.; Gregorio, Alex; Mead, JennyCase DARDEN-E-0465Business Ethics and Corporate Social ResponsibilityThe protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company's board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of T...Starting at €8.20
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A Game Too Far
Parmar, Bidhan L.; Gregorio, Alex; Mead, JennyCase DARDEN-E-0465-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company´s board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of T...Starting at €8.20
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool - Teaching Note
Fairchild; Gregory B.; Rourke; BradTeaching Note DARDEN-ENT-0176TN-EEntrepreneurshipTeaching note for product ENT-0176Starting at €0.00
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild; Gregory B.; Rourke; BradCase DARDEN-ENT-0176-EEntrepreneurshipWith humble and unconventional roots; Jim Fonner's outdoor furniture company; ParknPool; began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blues Brothers in order to attract attention and gain sales. Over the decade; the business has grown and is now an industry leader in outdoor furniture supplies. Almost all of the firm’s selling is done over the internet. Revenues have grown year over y...Starting at €8.20