Darden University of Virginia (USA)
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Embedding Sustainability: Refreshing First Coffee at Darden
Brownlee, E. Richard II; Elias, Allison; Davis, Charles; Margolis, BenCase DARDEN-ENT-0199-EEntrepreneurshipThe associate director of the sustainability programs at the Darden School of Business was well aware that much of Darden’s solid waste was made up of the disposable cups used for its daily First Coffee event and that somehow First Coffee needed to be refreshed. There had to be a better way to serve coffee and tea to a community of individuals without using disposable cups.Starting at €8.20
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation
Brownlee, E. Richard II; Elias, AllisonCase DARDEN-ENT-0204-EEntrepreneurshipThis case is used in Darden's "Economics of Water" course elective. Suzanne Apple, senior vice president of private sector engagement at World Wildlife Fund-United States (WWF), was preparing for an important meeting with her counterpart at The Coca-Cola Company (TCCC). The two companies had formed a tremendously successful partnership several years earlier that focused on freshwater conservation and other environmental issues. With the original ...Starting at €8.20
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Looking for the Fast Break: The WNBA Nears a Quarter Century
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCase DARDEN-E-0491-EBusiness Ethics and Corporate Social ResponsibilityIn 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as well as with their international play, which was necessary to bring in additional income but often had adverse effects on both their health and the league's schedule. There were also labor issues, as the league negotiated a collective bargaining agreeme...Starting at €8.20
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A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (B)
Elias, Allison; Sesia, AldoCase DARDEN-E-0481-EBusiness Ethics and Corporate Social ResponsibilityThis case should be used after students have read "A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (A) (UVA-E-0477). It provides a brief update on actions taken by different stakeholders following the release of the Wells Report in 2014. The case also directly addresses issues of sexuality in the NFL.Starting at €5.74
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Eastman Tritan
Raz, Gal; Kraft, Tim; Elias, AllisonCase DARDEN-OM-1494-EService and Operations ManagementThis case is used in Darden's Supply-Chain Operations elective. The field-based case gives supply-chain educators the ability to teach the newsvendor model with pricing under a capacity constraint using real-life decisions. By 2005, Eastman Chemical Company, based in Tennessee, had created a new specialty plastic, Tritan, which demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonat...Starting at €8.20
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Chevy Volt: Pricing and Capacity Decisions in Response to Government Incentives for the Electric Vehicle Industry
Raz, Gal; Ovchinnikov, Anton S.; Elias, AllisonCase DARDEN-OM-1519-EService and Operations ManagementAt the end of 2013, executives from General Motors (GM) must make decisions about what production capacity and price to allocate to the Chevrolet Volt electric vehicle considering the costs of supply chain shift necessary to make changes in the assembly process. Concerns about battery life, price, and driving range have influenced most consumers' decisions to continue to purchase conventional fuel vehicles despite the U.S. federal government's im...Starting at €8.20
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A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (A)
Elias, Allison; Sesia, AldoCase DARDEN-E-0477-EBusiness Ethics and Corporate Social ResponsibilityIn 2013, Jonathan Martin, a starting lineman for the Miami Dolphins, left the team. He cited the negative effects of the team's culture—specifically, bullying and mistreatment by several of his teammates—on his well-being, saying it had contributed to depression and thoughts of self-harm. The news of Martin's departure exploded across media channels in the following days. At the behest of the Dolphins' ownership, the US National Football League (...Starting at €8.20
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Sold-to the Highest Bidder in Japan: Operational Challenges and Culture
Behfar, Kristin J.; Yemen, Gerry; Elias, AllisonCase DARDEN-OB-1064-ELeadership and People ManagementMost talented executives can recognize when an acquisition has strategic or financial benefits, and in this case, the decision to be acquired was an appropriate exit strategy for a successful start-up. Peter Street’s start-up had been growing quickly and was building a reputation for reliability in a booming industry when a Japanese firm offered to pay a premium for the U.S. firm. Having done business in Japan (and extensively with the acquiring ...Starting at €8.20
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NaanDanJain: Every Drop of Water Counts
Debaere, Peter; Elias, AllisonCase DARDEN-GEM-0122-EEconomicsThis case demonstrates the growing importance of water policy and water scarcity on key business decisions. It uses the merger of two drip irrigation companies to show how the business models of multinationals were shifting to accommodate current and expected water crises in many parts of the world. In 2012, Jain Irrigation Systems, a multinational founded in India, became sole owner of the Israel-based NaanDan Joint Venture, a privately held, we...Starting at €8.20