Darden University of Virginia (USA)
-
Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
-
Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
-
Reggie Needs a Car (B)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1885-EFinanceIn this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can afford a new Nissan Versa, a cheaper alternative to some of the other new cars he's been looking at. Fuller's mother responds by raising scheduling concerns along with car-related costs outside of monthly payments, such as gas, maintenance, and insu...Starting at €5.74
-
Living the "Unbanked Life": Maria - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1892TN-EFinanceTeaching note for product F-1892TNStarting at €0.00
-
Reggie Needs a Car (B) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1885TN-EFinanceTeaching note for product F-1885TNStarting at €0.00
-
Living the "Unbanked Life": Jaime, Renting to Own - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1900TN-EFinanceTeaching note for product F-1900Starting at €0.00
-
One Last Pedicure: Balancing a Personal Budget
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1889-EFinanceThis case follows dance instructor Jackie McKenzie as she struggles to properly budget her expenses needed to support life with her youngest daughter, Millie. At the checkout aisle of her local grocery store, McKenzie becomes embarrassed when she discovers she cannot afford the $150 bill. Luxury purchases such as a red dress and McKenzie’s bimonthly pedicures have maxed her credit card and strained her checking and savings accounts. Unfortunately...Starting at €8.20
-
Reggie Needs a Car (A)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1884-EFinanceThis case series simulates the decision of choosing and financing a car. Reggie Fuller is a fry cook on the verge of losing his job if he keeps arriving late to work due to inconsistent public buses. Fuller’s dream car, the Lincoln MKS, is priced far beyond his budget ($50,000), but Fuller wonders if he can afford other new cars like the Nissan Altima (which costs $17,445) or the Toyota Camry (which costs $20,306). Unsure of how to proceed, Fulle...Starting at €8.20
-
Reggie Needs a Car (A) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1884TN-EFinanceTeaching note for product F-1884TNStarting at €0.00
-
Fresh Start - Choosing a New Cell Phone Plan
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, SafiyaCase DARDEN-F-1901-EFinanceKira Allen has moved to a new city, started a new job, and is ready to get herself a new cell phone and a phone plan as well. As she researches her options, Allen thinks about trade-offs and differentiating her wants from her needs in the purchasing process. This case is most useful in a financial-literacy or financial-capability course for non-MBA learners. Students will think about their own requirements in a cell phone, what terms in the mob...Starting at €8.20