Darden University of Virginia (USA)
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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Hudson's Seafood Corporation (A) and (B) - Teaching note
Landel, Robert D.; Samson, Cheryl L.Teaching Note DARDEN-OM-0875TN-EService and Operations ManagementTeaching note for products OM-0875 and OM-1391Starting at €0.00
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Hudson's Seafood Corporation (A) and (B) - Teaching note
Landel, Robert D.; Samson, Cheryl L.Teaching Note DARDEN-OM-0875TNService and Operations ManagementTeaching note for products OM-0875 and OM-1391Starting at €0.00
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Hudson's Seafood Corporation (B): The Landing Restaurant
Landel, Robert D.; Samson, Cheryl L.Case DARDEN-OM-1391-EService and Operations ManagementThis B case, which accompanies "Hudson's Seafood Corporation (A)" (UVA-OM-0875), is ideal for use in service- and operations-management business courses. It presents the business decision made by an owner who has considered which option to focus on for each of his two restaurants: a distinctive service package or reshaping one restaurant around the market currently being successfully served by its sister restaurant. A teaching note (UVA-OM-0875TN...Starting at €5.74
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0910-ELeadership and People ManagementThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Starting at €8.20
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Hudson's Seafood Corporation (B): The Landing Restaurant
Landel, Robert D.; Samson, Cheryl L.Case DARDEN-OM-1391Service and Operations ManagementThis B case, which accompanies "Hudson's Seafood Corporation (A)" (UVA-OM-0875), is ideal for use in service- and operations-management business courses. It presents the business decision made by an owner who has considered which option to focus on for each of his two restaurants: a distinctive service package or reshaping one restaurant around the market currently being successfully served by its sister restaurant. A teaching note (UVA-OM-0875TN...Starting at €5.74