Darden University of Virginia (USA)
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Tackling Low Completion Rates-A Compare.com Conundrum (A)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0947-EMarketingThis is the first of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €8.20
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Tackling Low Completion Rates-A Compare.com Conundrum (B)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0948-EMarketingThis is the second of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answ...Starting at €5.74
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Embraer: Shaking Up the Aircraft Manufacturing Market
Chen, Ming-Jer; Zimath, Alexandre; Maat, Andrea; Lopes, Fabiano; Reynolds, William; Silva, Nivaldo; Vaughters, Charles; Watt, AaronCase DARDEN-S-0135-EStrategyThe CEO of Embraer, reflects on his company’s dramatic ascent to its position as the world’s leading regional aircraft manufacturer. Since becoming a private company, Embraer had successfully introduced seven commercial aircraft models to the market, including its latest, the 118-seat EMBRAER 195. Now, he is concerned because Embraer does not know what to expect from Bombardier, Boeing, and Airbus regarding their competitive response to his compa...Starting at €8.20
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Opportunity Consultants, Inc., 2007
Reynolds, William; Landel, Robert D.Case DARDEN-OM-1331-EService and Operations ManagementStudents' preparations and first-class discussions focus on the key resources, factors, and relationships that could be causing the poor performance of the student-run consulting organization. Students should develop a causal-loop diagram showing the key resources, feedback relationships, and delays in the system. As a follow up assignment, sufficient information is available for the students to develop a system simulation model. Instructors can ...Starting at €8.20
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €5.74