Darden University of Virginia (USA)
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Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Isabella, Lynn A.; Yemen, Gerry; Mattoo, Nirja; Venkatesan, Rajkumar; Wicks, Andrew C.Case DARDEN-OB-1091-ELeadership and People ManagementThe story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students’ cultural intelligence starting point and discover what they need to learn from others who are different from them. The material lends itself to explore the concepts of missions, visions, values, strategies, and goals in the context of a highly successful business in India. For many years, members of the same f...Starting at €8.20
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Brandefy: Approaching Expansion with Marketing Analytics
Yemen, Gerry; Mortimer, Steven M.; Boichuk, JeffCase DARDEN-M-0962-EMarketingThis field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the grocery store as a sandbox for learning. Using R (or some other statistical programming language/software, such as Python, SAS, Stata, or SPSS) and retail scanner data from 84.51˚ (https://www.8451.com/area51), the case sets the stage for instructors to e...Starting at €8.20
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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The Ins and Outs of Open Innovation
Chao, Raul O.Technical Note DARDEN-OM-1495-EService and Operations ManagementThis technical note explores open innovation--initiatives that are executed with organizations or individuals outside the typical boundaries of the R&D organization. Through a broadening of the interpretation of open innovation, the note aims to help managers who are trying to be more open with their innovation initiatives. Understanding what works or what doesn’t work in different settings helps answer questions such as these: What types of proj...Starting at €8.20
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What Is Operations Management?
Chao, Raul O.Technical Note DARDEN-OM-1586-EService and Operations ManagementThis technical note outlines some basic concepts in operations management. This includes defining exactly what operations management is all about, explaining the key components of operations management, and understanding the types of decisions that are typically taken in operations management settings. The technical note is appropriate for an operations management course at the advanced undergraduate or graduate level.Starting at €8.20
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Philip Morris USA: Life After the Master Settlement Agreement (A)
Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; Correll, BrookeCase DARDEN-S-0157-EStrategyWhen Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health consequences related to smoking, especially among youth. The case reviews the social and economic history of tobacco and smoking in the United States and provides context surrounding the crisis related to the Master Settlement Agreement (MSA) between...Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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Great Lakes: Great Decisions (A)
Freeland, James R.; Werhane, Patricia H.; Wicks, Andrew C.; Mead, JennyCase DARDEN-E-0325-EBusiness Ethics and Corporate Social ResponsibilityOne of the few remaining producers of lead additives must decide whether to continue producing them for use abroad. Banned in the United States, lead additives were still legal in developing nations. Ellie Shannon, the division manager overseeing bromine production for the Indiana-based Great Lakes Chemical Corporation (Great Lakes), must advise Great Lakes' directors on whether the company should 1) continue production for the foreseeable future...Starting at €8.20
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WorldCom: Keeping Planes in the Air (A)
Werhane, Patricia H.; Wicks, Andrew C.; Sack, Robert J.; Mead, JennyCase DARDEN-E-0335-EBusiness Ethics and Corporate Social ResponsibilityThis case focuses on the dilemma faced by Betty Vinson, a senior manager in the corporate accounting division of telecommunications giant WorldCom, when asked repeatedly to falsify financial information. The telecommunications industry was in a severe slump after the booming 1990s, and WorldCom’s stock price was suffering. WorldCom’s senior management was eager to continue the company’s string of ever-increasing operating results in hopes that th...Starting at €8.20