Darden University of Virginia (USA)
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyTeaching Note DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Starting at €0.00
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The Ins and Outs of Open Innovation
Chao, Raul O.Technical Note DARDEN-OM-1495-EService and Operations ManagementThis technical note explores open innovation--initiatives that are executed with organizations or individuals outside the typical boundaries of the R&D organization. Through a broadening of the interpretation of open innovation, the note aims to help managers who are trying to be more open with their innovation initiatives. Understanding what works or what doesn’t work in different settings helps answer questions such as these: What types of proj...Starting at €8.20
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What Is Operations Management?
Chao, Raul O.Technical Note DARDEN-OM-1586-EService and Operations ManagementThis technical note outlines some basic concepts in operations management. This includes defining exactly what operations management is all about, explaining the key components of operations management, and understanding the types of decisions that are typically taken in operations management settings. The technical note is appropriate for an operations management course at the advanced undergraduate or graduate level.Starting at €8.20
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Innovation Strategy at Microsoft: Clouds on the Horizon - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1387TN-EService and Operations ManagementTeaching note for product OM-1387Starting at €0.00
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United Beverages: Product Development Genius or One-Hit-Wonder? - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1335TN-EService and Operations ManagementTeaching note for product OM-1335Starting at €0.00
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How Operations Impacts Financial Performance
Chao, Raul O.; Goldberg, RebeccaTechnical Note DARDEN-OM-1779-EService and Operations ManagementThis note explains the building blocks of common financial performance metrics and show how operations affect those metrics. Return on assets (ROA) and return on equity (ROE) are two key measures of the financial performance of a firm. ROA captures the operational aspects of the firm while ROE captures the financing decisions of the firm.Starting at €8.20
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United States Patent and Trademark Office: Closing the Gap on Pendency in Class 705 Business Methods
Chao, Raul O.; McCray, LauranTechnical Note DARDEN-OM-1358-EService and Operations ManagementThe United States Patent and Trademark Office (USPTO) experiences overwhelming demand for patents in Class 705: Business Methods. The current resources and process design are not sufficient to handle the incoming patents, and the result is extremely long wait times for patents to be granted. This technical note describes the history of the USPTO, the Business Methods Class, and the process for granting patents.Starting at €8.20
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Innovation Strategy at Microsoft: Clouds on the Horizon
Chao, Raul O.; Kavadias, Stylianos (Stelios)Case DARDEN-OM-1387-EService and Operations ManagementMicrosoft employs 90,000 people and its products affect millions of users around the world every day. Developing the next version of Windows or Office is easy for Microsoft, but the company has struggled when it comes to more radical innovation. Intense competition from Google, Apple, and others threatens a business model that has delivered tremendous success over 25 years. This case highlights the strategic challenges facing Microsoft and provid...Starting at €8.20