Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Wausau Equipment Company: A Lean Journey (C)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1383-EService and Operations ManagementThis file contains slides that show the elements chosen by the senior management and consultants to reengage and relaunch the lean journey at Wausau Equipment Company, following its original failed implementation and necessitated by implementation and acceptance problems at the management level. A teaching note (OM-1354TN) is available.Starting at €5.74
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A Place to Call Home (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCase DARDEN-F-1935FinanceThis case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropriate for teaching negotiation skills to a broad audience, including undergraduate and graduate business school students, adult learners, and in corporate university settings. At first glance, there is no immediate resolution to the negotiation. A cou...Starting at €8.20
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Getting Started (A) and (B) - Teaching Note
Thomas-Hunt, Melissa C.; Goldberg, RebeccaTeaching Note DARDEN-OB-1085TNLeadership and People ManagementTeaching Note of Product OB-1085 and OB-1086Starting at €0.00
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Philly Cleans (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCase DARDEN-F-1939-EFinanceThis case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or less attention to when planning and conducting their negotiation. Mitchell, a shift supervisor, has been temporarily empowered to conduct the negotiation on behalf of his supervisor, Robert Eckhart, who is out sick. Jim Evans, the sales representative ...Starting at €8.20
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New Planet Music (B)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCase DARDEN-OB-1090-ELeadership and People ManagementThis case contains two briefs, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to a mock negotiation. This learning activity is appropriate for teaching negotiations skills to a broad audience, including undergraduate and graduate business school students, adult learners in a variety of settings, and in a corporate university.Starting at €5.74
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Leading with Vulnerability
Belmi, Peter; Thomas-Hunt, Melissa C.Exercise DARDEN-OB-1398Leadership and People ManagementThis exercise helps students practice bringing vulnerability, compassion, and curiosity to a discussion. Over two rounds, groups of students are asked to both answer questions about themselves and listen as others answer, sharing in an environment of confidentiality and care.Starting at €8.20
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Opening Week at Darden
Davidson, Martin N.; Thomas-Hunt, Melissa C.Case DARDEN-OB-1296-ELeadership and People ManagementThis case describes the experience of five MBA students beginning their two-year residential program. The students are members of a learning team, and each is experiencing challenges orienting to the new program and to her or his teammates.Starting at €8.20