Darden University of Virginia (USA)
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Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryCase DARDEN-M-0853-EMarketingAs marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French luxury jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, and through new channels, while preserv...Starting at €8.20
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Sandvik Coromant Recycling Concept - Teaching Note
Raz, Gal; Schlosser, MichelTeaching Note DARDEN-OM-1407TN-EService and Operations ManagementTeaching note for product OM-1407Starting at €0.00
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Dhahran Roads (A) (Spanish Version)
Frey, Sherwood C. Jr.; Schlosser, MichelCase DARDEN-QA-0830Decision AnalysisEsta es una traducción al español de la versión del 1 de febrero de 1994 de UVA-QA-0296. Cummins, Epley y Mayo, una empresa de construcción con sede en EE. UU., Han sido seleccionados como el principal contratista para un proyecto de reconstrucción de carreteras en Arabia Saudita. Según las los costes estimados de la compañía, el proyecto proporcionará un rendimiento del 15% sobre los costos, muy por debajo del 18% requerido. Debido a un pago ant...Starting at €8.20
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Fairphone (B): Is It Really Worth It?
Mani, Vidya; Thomas, Doug; Medack, AlexandraCase DARDEN-OM-1713-EService and Operations ManagementThis case is a follow-up to "Fairphone (A): Can a Start-Up Change an Industry?" (UVA-OM-1712). Fairphone's goals to keep producing an ethically sourced smartphone were noble, but "doing well by doing good" could only be an idealistic slogan unless Fairphone could figure out a way to be profitable. The company needed money to invest in its supply chain, to buy component inventory, and to pay for its own operations. When Fairphone began brainstorm...Starting at €5.74
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Regulations and Standards: Electronics Supply Chain
Mani, Vidya; Thomas, Doug; Medack, AlexandraTechnical Note DARDEN-OM-1714-EService and Operations ManagementStandards and regulations exist to ensure supply chains are not exploitative of the people, environments, and materials with which they interact. This technical note concentrates on two aspects of the process for electronics supply chains: the responsible sourcing of raw materials and end-of-use recycling. It is recommended for use with a companion technical note, "Electronics Supply Chain Overview" (UVA-OM-1716); as well as with the following ca...Starting at €8.20
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Dhahran Roads (B) (Spanish version)
Frey, Sherwood C. Jr.; Schlosser, MichelCase DARDEN-QA-0933-EDecision AnalysisThis is the Spanish translation of the April 1, 1994 version of UVA-QA-0426. This case complements the A case by providing the decision-maker's view on the key sources of risk and his probability assessment of the uncertainties that give rise to them. The case can be used as an introduction to simulation modeling.Starting at €5.74
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Vigeo and CSR - The Daughter of Globalization
Wicks, Andrew C.; Yemen, Gerry; Kamin, Ronald G.Case DARDEN-E-0372-EBusiness Ethics and Corporate Social ResponsibilityThe Vigeo case is used in Darden's Global EMBA "Business Ethics" course. The case raises the issue of how we determine what constitutes a socially responsible business, and how to apply that idea in a global context. It therefore could also be used effectively in courses in Marketing, Finance, or Global Economies and Markets. With a global leadership and sustainability perspective, this field-based case uses Vigeo, a European leader among enviro...Starting at €8.20
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Fairphone (A): Can a Start-Up Change an Industry?
Mani, Vidya; Thomas, Doug; Medack, AlexandraCase DARDEN-OM-1712-EService and Operations ManagementFairphone, a "social enterprise" that created the world’s first ethically sourced smartphone, had revolutionized consumers' and investors' expectations around environmental, social, and governance (ESG) responsibility in the electronics industry. The company was justifiably proud of all its accomplishments, but in 2017, Fairphone had been plagued with supply issues ranging from mining to component production. Due to the global nature of the suppl...Starting at €8.20
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Electronics Supply Chain Overview
Mani, Vidya; Thomas, Doug; Medack, AlexandraTechnical Note DARDEN-OM-1716-EService and Operations ManagementElectronics are sophisticated products with an equally complicated supply chain. Within the consumer electronics industry, revenue is forecast at 1.82% annual growth, with user penetration climbing from an estimated 29.7% in 2022 to 36.8% by 2025. Because electronics are so popular (and potentially expensive), there is also a growing market for used electronics and their recycled parts. The growth of this sector is critical for sustained developm...Starting at €8.20
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Sandvik Coromant Recycling Concept
Raz, Gal; Schlosser, MichelCase DARDEN-OM-1407-EService and Operations ManagementLars Hallberg is preparing for a meeting with the executive management of Sandvik Tooling, a world leader in metal cutting tools. The purpose of the meeting is to review the Coromant Recycling Concept (CRC), a global recycling program for Coromant, the leading brand of Sandvik Tooling. The case is an opportunity to evaluate a global recycling program, including its value to the company from business and environmental perspective, the match betwee...Starting at €8.20