Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Integration of Wachovia and Golden West (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamCase DARDEN-BP-0535-ECorporate GovernanceThe integration team had planned and implemented the changes. The two goals to maintain momentum and keep the core value of Golden West operations in place were accomplished. From the time the deal was announced, Wachovia and Golden West had been cross-selling each other’s products. Much time was invested early on in getting all parties up to speed. But everything fell apart only months after the integration when in July of 2007 Wachovia took a h...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Sandvik Coromant Recycling Concept - Teaching Note
Raz, Gal; Schlosser, MichelTeaching Note DARDEN-OM-1407TN-EService and Operations ManagementTeaching note for product OM-1407Starting at €0.00
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Dhahran Roads (A) (Spanish Version)
Frey, Sherwood C. Jr.; Schlosser, MichelCase DARDEN-QA-0830Decision AnalysisEsta es una traducción al español de la versión del 1 de febrero de 1994 de UVA-QA-0296. Cummins, Epley y Mayo, una empresa de construcción con sede en EE. UU., Han sido seleccionados como el principal contratista para un proyecto de reconstrucción de carreteras en Arabia Saudita. Según las los costes estimados de la compañía, el proyecto proporcionará un rendimiento del 15% sobre los costos, muy por debajo del 18% requerido. Debido a un pago ant...Starting at €8.20
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Integration of Wachovia and Golden West (A) and (B) - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamTeaching Note DARDEN-BP-0532TN-ECorporate GovernanceTeaching note for product BP-0532Starting at €0.00
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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Dhahran Roads (B) (Spanish version)
Frey, Sherwood C. Jr.; Schlosser, MichelCase DARDEN-QA-0933-EDecision AnalysisThis is the Spanish translation of the April 1, 1994 version of UVA-QA-0426. This case complements the A case by providing the decision-maker's view on the key sources of risk and his probability assessment of the uncertainties that give rise to them. The case can be used as an introduction to simulation modeling.Starting at €5.74
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0316-EStrategyThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Starting at €5.74