Darden University of Virginia (USA)
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Food Supply and COVID-19: Breaking the Chain (A)
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1691-EService and Operations ManagementThis case uses the impact of the global pandemic on the concentrated meatpacking industry to explore management of supply chain disruptions. COVID-19 had created massive problems at Tyson Foods, with high infection rates among workers, plants closing, and farmers unable to deliver livestock to processing plants. This translated into shortages at grocery stores. Then the president of the United States issued an executive order that meat-processing...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Corporate Governance: The Jack Wright Series (B): Wright Gets Involved
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1515-EService and Operations ManagementApproximately two months after agreeing to join the Mega Corporation board, Wright received a package of material for his first board meeting, which was to be held immediately after the annual meeting at which he was to be elected. This is the second case in a series of cases about corporate governance. It is a revision of UVA-OM-1084 and can be used in its place. The case is used in Darden's "Corporate Governance" course elective.Starting at €5.74
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Corporate Governance: The Jack Wright Series (C): The Board-Management Relationship
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1516-EService and Operations ManagementJack Wright had been on the board of Mega Corporation for almost a year and was confident in his assessment of the ways in which the board and the corporate organization functioned. He recognized some pluses: a strong balance sheet, several good businesses, and some other businesses that could be sold; however, he also saw a number of issues that were not being addressed but needed attention. This case is one in a series of cases about corporate ...Starting at €5.74
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Corporate Governance: The Jack Wright Series (D): Time for Action
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1517-EService and Operations ManagementThe board chairman dies of a heart attack and a special board meeting was set for a week after the funeral to discuss the situation. The first issue was the election of a chairman. This case is an addition to a series of cases concerning corporate governance. It is used in Darden's "Corporate Governance" course elective.Starting at €5.74
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Fairphone (B): Is It Really Worth It?
Mani, Vidya; Thomas, Doug; Medack, AlexandraCase DARDEN-OM-1713-EService and Operations ManagementThis case is a follow-up to "Fairphone (A): Can a Start-Up Change an Industry?" (UVA-OM-1712). Fairphone's goals to keep producing an ethically sourced smartphone were noble, but "doing well by doing good" could only be an idealistic slogan unless Fairphone could figure out a way to be profitable. The company needed money to invest in its supply chain, to buy component inventory, and to pay for its own operations. When Fairphone began brainstorm...Starting at €5.74
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Regulations and Standards: Electronics Supply Chain
Mani, Vidya; Thomas, Doug; Medack, AlexandraTechnical Note DARDEN-OM-1714-EService and Operations ManagementStandards and regulations exist to ensure supply chains are not exploitative of the people, environments, and materials with which they interact. This technical note concentrates on two aspects of the process for electronics supply chains: the responsible sourcing of raw materials and end-of-use recycling. It is recommended for use with a companion technical note, "Electronics Supply Chain Overview" (UVA-OM-1716); as well as with the following ca...Starting at €8.20
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Social Investment in Supply Chains: Mining the Possibilities
Mani, Vidya; Parmar, Bidhan L.; Mead, JennyCase DARDEN-OM-1780-EService and Operations ManagementTintio SA (Tintio), a Peru-based mining company, planned to open a gold mine in Ica, the southern region of Peru. But like other mining companies, Tintio often had rocky relationships with the communities in which it operated. Tintio had tried to improve its practices and relationships over the years, but in 2021, it still experienced pushback from assorted stakeholders. Company leadership needed to decide how best to compensate and benefit the l...Starting at €8.20