Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Corporate Governance: The Jack Wright Series (B): Wright Gets Involved
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1515-EService and Operations ManagementApproximately two months after agreeing to join the Mega Corporation board, Wright received a package of material for his first board meeting, which was to be held immediately after the annual meeting at which he was to be elected. This is the second case in a series of cases about corporate governance. It is a revision of UVA-OM-1084 and can be used in its place. The case is used in Darden's "Corporate Governance" course elective.Starting at €5.74
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Corporate Governance: The Jack Wright Series (C): The Board-Management Relationship
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1516-EService and Operations ManagementJack Wright had been on the board of Mega Corporation for almost a year and was confident in his assessment of the ways in which the board and the corporate organization functioned. He recognized some pluses: a strong balance sheet, several good businesses, and some other businesses that could be sold; however, he also saw a number of issues that were not being addressed but needed attention. This case is one in a series of cases about corporate ...Starting at €5.74
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Corporate Governance: The Jack Wright Series (D): Time for Action
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1517-EService and Operations ManagementThe board chairman dies of a heart attack and a special board meeting was set for a week after the funeral to discuss the situation. The first issue was the election of a chairman. This case is an addition to a series of cases concerning corporate governance. It is used in Darden's "Corporate Governance" course elective.Starting at €5.74
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Telescope: Squaring Purpose with Reality
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0368-EBusiness Ethics and Corporate Social ResponsibilityThe management of Telescope, a wildly popular online search engine, must deal with a security breach in which information from thousands of users has been compromised. Technically - thanks to its carefully worded terms of use - the company is not financially liable for any ensuing damage. But Telescope prides itself on its commitment to acting responsibly. CEO and Co-Founder Spencer Milo must reconcile what the company stands for and how his orga...Starting at €8.20
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Corporate Governance: The Jack Wright Series (A): Board Selection and Organization
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1514-EService and Operations ManagementJack Wright, CEO of Dryden Corporation, led his company to strong growth and profitability levels during the previous 10 years. Now he has been approached to join the board of directors of the Mega Corporation. The case requires students to consider the pros and cons of board membership and to decide whether they would recommend Wright join the board. This updated case is the first case study in a series of cases on corporate governance. It is me...Starting at €8.20
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Xerox and the Vision Quest
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0367-EBusiness Ethics and Corporate Social ResponsibilityXerox Production Manager Jim Deese has an employee who is uncomfortable with the company’s “vision quests” (creative and spiritual retreats). Xerox began conducting these vision quests as a means of invigorating production and innovation at the company, which had struggled over the years with product development and increasing competition. Some studies have shown that incorporating some element of spirituality helps to generate a happier and more...Starting at €8.20
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The Meatpacking Factory
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0369-EBusiness Ethics and Corporate Social ResponsibilityThe manager of a meatpacking factory allows his 100-plus Muslim workers to take breaks believing that it is an appropriate response to the religious needs of this large part of his employee base. But the breaks have begun to interfere with the overall operation of the plant, resulting in a loss of productivity. Other employees have become irritated resenting what they see as preferential treatment. Because of the productivity issues, other employ...Starting at €8.20