Darden University of Virginia (USA)
- Technical Note
To Understand Consumer Behavior, Think Like a Marketplace Scientist
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0950-EPublished: Jul 28, 2017Reviewed: Jan 16, 2020Format: pdfPages: 16Language: English - Case
Pancho's Burritos
Collection: Darden University of Virginia (USA)Ref.: DARDEN-OM-1539-EPublished: Jan 12, 2015Reviewed: May 24, 2017Format: pdfPages: 5Language: English - Case
Pancho's Burritos (Abridged)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-OM-1555-EPublished: Sep 14, 2016Reviewed: May 24, 2017Format: pdfPages: 3Language: English - Case
Experimentation Caselets
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0951-EPublished: Aug 2, 2017Reviewed: Jan 16, 2020Format: pdfPages: 8Language: English - Technical Note
A General Theory of Coolness
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0953-EPublished: Aug 11, 2017Reviewed: Jul 22, 2020Format: pdfPages: 12Language: English