Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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High Places Studio (B)
Clyman, Dana R.; Sullivan, Jenelle HammesCase DARDEN-QA-0547-EDecision AnalysisIn the B case, a question arises concerning what type of contract to offer the film's star. Should the studio offer a standard fixed-fee contract, or should it offer a smaller fixed fee plus a percentage of the gross? Moreover, which alternative would the star prefer? See also the A case, UVA-QA-0546.Starting at €5.74
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Maxine Hall at Northwest Middle School (A) and (B) - Teaching Note
Hernandez, Morela; Guggenheimer, ScottTeaching Note DARDEN-OB-1271TN-ELeadership and People ManagementTeaching note for product OB-1271Starting at €0.00
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Justin Thomas at Shining Star Academy (A) and (B) - Teaching Note
Hernandez, Morela; Guggenheimer, ScottTeaching Note DARDEN-OB-1269TN-ELeadership and People ManagementTeaching note for product OB-1269Starting at €0.00
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Justin Thomas at Shining Star Academy (A)
Hernandez, Morela; Guggenheimer, ScottCase DARDEN-OB-1269-ELeadership and People ManagementWhen Justin Thomas began as principal of Shining Star Academy, an elementary school in Alabama, the school had been failing for eight years and was in serious risk of state takeover. One of Thomas’s innovations was to implement data-driven instruction, but teachers struggled to change their routines. As hard as everyone was working, progress was minimal after a year. Thomas was heartbroken, and he didn’t know what else to try. This case is used a...Starting at €8.20
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Justin Thomas at Shining Star Academy (B)
Hernandez, Morela; Guggenheimer, ScottCase DARDEN-OB-1270-ELeadership and People ManagementWhen Justin Thomas began as principal of Shining Star Academy, an elementary school in Alabama, the school had been failing for eight years and was in serious risk of state takeover. One of Thomas’s innovations was to implement data-driven instruction, but teachers struggled to change their routines. As hard as everyone was working, progress was minimal after a year. Thomas was heartbroken, and he didn’t know what else to try. The B case follows ...Starting at €5.74
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Maxine Hall at Northwest Middle School (A)
Hernandez, Morela; Guggenheimer, ScottCase DARDEN-OB-1271-ELeadership and People ManagementMaxine Hall, the new principal at Northwest Middle School, knew when she started that the school was suffering from a sense of distrust between teachers and administration, as well as a high degree of student disengagement and absenteeism. To unlock student achievement and instill much-needed consistency and alignment across the school, Hall implemented data-driven instruction, but her efforts were stymied by an unwillingness to change among staf...Starting at €8.20
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Maxine Hall at Northwest Middle School (B)
Hernandez, Morela; Guggenheimer, ScottCase DARDEN-OB-1272-ELeadership and People ManagementMaxine Hall, the new principal at Northwest Middle School, knew when she started that the school was suffering from a sense of distrust between teachers and administration, as well as a high degree of student disengagement and absenteeism. To unlock student achievement and instill much-needed consistency and alignment across the school, Hall implemented data-driven instruction, but her efforts were stymied by an unwillingness to change among staf...Starting at €5.74