Darden University of Virginia (USA)
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Case DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Starting at €8.20
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Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.Case DARDEN-F-1790-EFinanceThe case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving students the opportunity to consider both the specific issue of whether Deutsche Bank should do a debt buyback as well as the strategic, regulatory, and macroeconomic issues the bank was facing. This case is suitable for an MBA elective course in capital ma...Starting at €8.20
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Black Cards and Banking
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1870-EFinanceCecilia and Luke were recently married and were beginning to build a life together. Although they were complete opposites; they had been able to work through their differences and have a good relationship. Luke was a musician who did not have a day job. Although his music was able to provide him with an income; it was not steady or reliable. Cecilia; on the other hand; had a steady job working as a marketing manager for a baby formula company. Wh...Starting at €8.20
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FICO Score - Teaching Note
Eades; Kenneth M.; Fairchild; Gregory B.; Maiden; Stephen E.Teaching Note DARDEN-F-1909TN-EFinanceTeaching note for product F-1909Starting at €0.00
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A Quicksand of Loans: Loan Types
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1867-EFinanceRachel Moore was an optimistic; cheerful; friendly woman who had recently graduated with a bachelor’s degree in business management. She had used scholarships and grants while working 30 hours a week to make up the difference in tuition; and had graduated debt free—becoming the first in her family to earn a college education. After moving to start a full-time job a marketing manager at a marketing company; Rachel had recently been told that the h...Starting at €8.20
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A Quicksand of Loans: Loan Types - Teaching Note
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwTeaching Note DARDEN-F-1867TN-EFinanceTeaching note for product F-1867Starting at €0.00
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FICO Score
Eades; Kenneth M.; Fairchild; Gregory B.; Maiden; Stephen E.Case DARDEN-F-1909-EFinanceThis case teaches students the importance of maintaining a strong FICO score by illustrating the consequences of paying bills late or not at all. The protagonist is David Molina; a waiter at a struggling Italian restaurant located down the block from where he lives. Money is tight for Molina right now—his limited income means he lives paycheck to paycheck. However; Molina knows things will be looking up for him soon because he recently accepted a...Starting at €8.20
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Bond Buyback at Deutsche Bank - Teaching Note
Allayannis, George (Yiorgos); Wells, Graham D.Teaching Note DARDEN-F-1790TN-EFinanceTeaching note for product F-1790Starting at €0.00
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild; Gregory B.; Rourke; BradCase DARDEN-ENT-0176-EEntrepreneurshipWith humble and unconventional roots; Jim Fonner's outdoor furniture company; ParknPool; began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blues Brothers in order to attract attention and gain sales. Over the decade; the business has grown and is now an industry leader in outdoor furniture supplies. Almost all of the firm’s selling is done over the internet. Revenues have grown year over y...Starting at €8.20
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Henry Spots a Problem at Sunshine O.J. (B)
Fairchild; Gregory B.; Maiden; Stephen E.Case DARDEN-OM-1615-EService and Operations ManagementThe B case in this series picks up after the protagonist; Henry Franklin; has delivered his recommendation to use “first in; first out” (FIFO) accounting to the management of Sunshine O.J. (Sunshine). CEO Don Sanchez is impressed with Franklin’s idea and asks him and his boss; Virginia Silverstein; to look into another problem at the company: inventory stockouts.Starting at €5.74