Darden University of Virginia (USA)
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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You Can Play, but Will You Win - Teaching Note
Fairchild, Gregory B.; Fairchild, ColeTeaching Note DARDEN-F-1894TNFinanceTeaching Note of Product F-1894Starting at €0.00
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You Can Play, but Will You Win
Fairchild, Gregory B.; Fairchild, ColeCase DARDEN-F-1894FinanceThis case follows Jason, a high school student who is looking forward to going to college. He is an excellent student and a basketball star, which allowed him to receive two full-ride scholarships: the first to play Division 1 basketball at Pennsylvania State University (Penn State) and the second to attend the University of Virginia (UVA). This leaves Jason with a huge decision to make. Should he attend Penn State and try to fulfill his dream of...Starting at €8.20
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00