Darden University of Virginia (USA)
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, Dennie; Vasquez, RenzoCase DARDEN-S-0345-EStrategyIn a rapidly changing and technologically emerging industry like on-demand streaming video, there are a number of strategic choices to be made. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of those choices also involve internationalization. In which foreign markets should a fir...Starting at €8.20
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, K. Dennie; Vasquez, RenzoCase DARDEN-S-0345StrategyThis case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of these choices also involve internationalization. In which foreign mar...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20