Darden University of Virginia (USA)
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TNMarketingStarting at €0.00
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Caterpillar Inc. Taps the Chinese Bond Market
Lynch; Luann J.; Haskins; Mark E.Case DARDEN-C-2418-EAccounting and ControlAn MBA graduate prepares for a possible interview with Caterpillar Inc. by reading about the company’s longtime presence in China manufacturing heavy equipment and its continued optimism about the heavy equipment market in that country. He also learns that the company financed part of its operations and growth in China by issuing bonds in Hong Kong and wonders whether the company would return to that bond market in Hong Kong.Starting at €8.20
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Horse Vet; LLC: Transaction Analysis and Statement of Cash Flows Preparation (Option 2)
Haskins; Mark E.Case DARDEN-C-2334-EAccounting and ControlThis case pertains to the foundational underpinnings of the accounting process and the statement of cash flows. In Part I; students are not given a list of business events to record; but rather; they must ascertain what they were from a 2011 balance sheet; a 2012 balance sheet; and a 2012 income statement. Part II requires students to prepare a 2012 statement of cash flows using the same three financial statements as given for Part I. In Part III...Starting at €8.20
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Caterpillar Inc. Taps the Chinese Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Teaching Note DARDEN-C-2418TN-EAccounting and ControlTeaching note for product C-2418Starting at €0.00
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Daimler Taps the Chinese Panda Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Teaching Note DARDEN-C-2417TN-EAccounting and ControlTeaching note for product C-2417Starting at €0.00
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043MarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20