Darden University of Virginia (USA)
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Case DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Starting at €8.20
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Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.Case DARDEN-F-1790-EFinanceThe case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving students the opportunity to consider both the specific issue of whether Deutsche Bank should do a debt buyback as well as the strategic, regulatory, and macroeconomic issues the bank was facing. This case is suitable for an MBA elective course in capital ma...Starting at €8.20
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Disney's Entry into the Streaming Battle - Teaching note
Chatterjee, Sayan; O'Neil, ScottTeaching Note DARDEN-S-0376TN-EStrategyTeaching note for product S-0376Starting at €0.00
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Bond Buyback at Deutsche Bank - Teaching Note
Allayannis, George (Yiorgos); Wells, Graham D.Teaching Note DARDEN-F-1790TN-EFinanceTeaching note for product F-1790Starting at €0.00
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Disney's Entry into the Streaming Battle
Chatterjee, Sayan; O'Neil, ScottCase DARDEN-S-0376-EStrategyAs of 2019, Netflix is the market leader in the streaming space, spending $17 billion per year on original content. Its award-winning content coupled with its technology of delivery and its highly successful recommendation algorithm in which over 80% of subscribers trust are the current gold standard. While Disney+ and Netflix will certainly be competitors, the market is shaping up into a battle for the “single-screen” as a person can only cons...Starting at €8.20