Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Where in the World Should You Get Cancer? (A)
Matherne, G. Paul; Quissel, Kathryn; Liang, Rongwu; Zhang, OliviaCase DARDEN-OM-1742-EService and Operations ManagementWhat does “universal health care coverage” mean? Is it the same all over the world? Universal health care systems have the benefit of ensuring access to some services with a degree of financial protection for most citizens within a country. However, every system has tradeoffs, and these tradeoffs have different consequences for people experiencing a health crisis such as cancer. A leading cause of death worldwide, cancer has created a large “mark...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Where in the World Should You Get Cancer? (B): Lu Yong Epilogue
Matherne, G. Paul; Quissel, Kathryn; Liang, Rongwu; Zhang, OliviaCase DARDEN-OM-1743-EService and Operations ManagementWhat does “universal health care coverage” mean? Is it the same all over the world? Universal health care systems have the benefit of ensuring access to some services with a degree of financial protection for most citizens within a country. However, everyStarting at €5.74