Darden University of Virginia (USA)
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Futebol: The Beautiful Game? - Teaching Note
Rodriguez, Peter L.; Gibbs, Shea; Yemen, GerryTeaching Note DARDEN-GEM-0138TN-EEconomicsTeaching note for product GEM-0138Starting at €0.00
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Segmentation at Sticks Kebob Shop
Venkatesan, Rajkumar; Gibbs, SheaCase DARDEN-M-0866-EMarketingThis case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team wanted to gain a better sense of who were Sticks' customers, which location would attract the best customers, and how to best connect with customers. An opportunity to gather survey data presented itself. Would the demographic and psychographic assu...Starting at €8.20
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Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Gibbs, Shea; Venkatesan, RajkumarCase DARDEN-M-0897-EMarketingHundreds of thousands of would-be hoteliers have been popping up all around the world, hoping to rent their own homes and apartments to complete strangers through a service called Airbnb. The goal of Airbnb's aspiring hosts was to use the company's website to attract guests who were willing to pay the highest rates to stay in their homes for a short time. For Airbnb, the goal was to improve customer review performance so it could, in turn, increa...Starting at €8.20
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Leading Change: How Alaska Airlines Took Over an Industry Darling
West, June A.; Gibbs, SheaCase DARDEN-BC-0268-EKnowledge and CommunicationAlaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska’s executives had to set a strategy to take all the good in Virgin, integrate it into the larger company, and present the unified commercial carrier in a digestible way to its customers and affected employees. But taking over Virgin’s fleet and operations without keeping its brand meant Alaska was going to feel blowback from th...Starting at €8.20
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Kicks Inc.: Confidential Information for Billy Cash (QuikSign Agent)
Frey, Sherwood C. Jr.; Bass, Lucien; Nelson, L. SummersCase DARDEN-QA-0741-EDecision AnalysisKicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved-the athlete, the athlete’s mother, the athlete’s father, the athlete’s ag...Starting at €8.20
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Kicks Inc.: Confidential Information for Luis Martinez (Father)
Frey, Sherwood C. Jr.; Bass, Lucien; Nelson, L. SummersCase DARDEN-QA-0744-EDecision AnalysisKicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved-the athlete, the athlete’s mother, the athlete’s father, the athlete’s ag...Starting at €8.20
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Kicks Inc.: Confidential Information for Sebastian Martinez (Athlete)
Frey, Sherwood C. Jr.; Bass, Lucien; Nelson, L. SummersCase DARDEN-QA-0745-EDecision AnalysisKicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved-the athlete, the athlete’s mother, the athlete’s father, the athlete’s ag...Starting at €8.20
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Strategic Planning at the New York Botanical Garden
Liedtka, Jeanne M.; West, June A.; Gibbs, Shea; Seale, Kris; Telegdy, FredCase DARDEN-BP-0566-EEconomicsThis richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs leadership used. During his tenure as CEO and president of the NYBG, Gregory Long led countless initiatives to revitalize the 250-acre National Historic Landmark, transforming it into a "museum of plants," as well as a cultural attraction, research in...Starting at €8.20
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Kicks Inc.: Background Information
Frey, Sherwood C. Jr.; Bass, Lucien; Nelson, L. SummersCase DARDEN-QA-0739-EDecision AnalysisKicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved-the athlete, the athlete’s mother, the athlete’s father, the athlete’s ag...Starting at €8.20